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MARKETING MANAGER (F&B)

MARKETING MANAGER (F&B)

Jobstreet MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia
23 hours ago
Job description

Responsibilities

  • Develop and execute marketing plans to promote F&B outlets, events, and seasonal promotions.
  • Drive foot traffic and reservations through digital, print, social media, and influencer marketing.
  • Collaborate with chefs, F&B managers, and operations teams to create compelling promotions.
  • Manage content creation for menus, signage, social media, email marketing, and websites.
  • Maintain brand standards across all F&B marketing materials and platforms.
  • Build partnerships with influencers, media, and local businesses for brand exposure.
  • Plan and coordinate F&B events, launches, and tasting sessions.
  • Monitor and analyze campaign performance (ROI, engagement, reach) and optimize strategies.
  • Conduct competitor and market research to identify trends and new opportunities.
  • Manage marketing budget and vendor relationships for creative and media services.

Requirements

  • Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
  • 3–5 years of marketing experience in the hospitality or F&B industry.
  • Strong understanding of branding, food trends, digital marketing, and guest engagement.
  • Proficient in social media platforms, content creation, and analytics tools.
  • Excellent communication, copywriting, and project management skills.
  • Ability to manage multiple campaigns and meet tight deadlines.
  • Preferred Skills

  • Knowledge of POS, reservation, and CRM platforms (e.g., OpenTable, SevenRooms).
  • Experience with Adobe Creative Suite or Canva for content design.
  • Photography / videography skills for F&B content creation are a plus.
  • #J-18808-Ljbffr

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    Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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