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Senior Executive - Campaign Management

Senior Executive - Campaign Management

AIGKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
30+ days ago
Job description

Join us as a Senior Executive - Campaign Management to play an influential role in driving sales growth.

Where you can make an impact : Client & Broker Engagement

Our Client & Broker Engagement (CBE) team manages AIG’s major client relationships across all product lines, as well as driving new business activity. The team serves major clients and broker partners through an elevated, personalized experience – our client-centric framework drives a consistent experience and best practices, while allowing flexibility to meet the client’s needs.

About the role

Campaign Management

  • Manage annual marketing budget to achieve overall financial targets.
  • Maximize revenue from Policy Owner Marketing (POM) customer database through improved customer targeting / segmentation and increase product holdings.
  • Conduct campaign analysis and provide proactive support to business to highlight improvement opportunities and / or resolve problems, and to develop and execute action plans to deliver sustainable improvement.
  • Liaise with call center and relevant internal and external stakeholders for campaign implementation and ongoing campaign performance.

Operation & Administration .

  • Assist Head of Campaign Management to coordinate and ensure smooth operations & administration for the assigned campaigns.
  • Ensure campaign P&L, persistency rate, monthly premium collection are regularly monitored and updated.
  • Develop and maintain all new campaigns preparation and setup including campaign checklist, marketing plan, CPPM tracking and monthly reporting of campaign performance.
  • Maintain and update monthly and quarterly marketing cost and accruals for management.
  • Assist in the preparation of annual budget and agreed financial performance targets.
  • Submit and obtain approval from local and regional management for each marketing campaign.
  • Financial reporting to support the business including budgeting, expenses, portfolio, GPW / NPW, marketing allowable
  • Others

  • Manage, monitor progress and coach peers with regard to specific preset tasks.
  • Communicate to Head of Campaign Management on market trends and competition.
  • Manage outsourced suppliers and vendors
  • Ad-hoc functions as and when required.
  • Maintain periodical engagement sessions and on-site visitation to contact centers for call reviews, support and obtain first hand feedback from front-liners; i.e. telesales agents, team leaders and contact center managers.
  • Support end to end process for launching of product or campaign, including liaising with internal and external stakeholders
  • What you’ll need to succeed

  • Tertiary education with minimum 5 years working experience;
  • Experience in direct marketing and telemarketing campaign management preferred
  • Insurance industry and / or finance, CRM or direct marketing background will be an added advantage.
  • Meticulous, analytical and detail oriented.
  • Excellent logical thinking and problem-solving abilities.
  • Capable of multi-tasking, taking initiatives, working in groups or as an individual
  • Excellent communication and interpersonal skills with fluency in English and Bahasa Malaysia.
  • Intermediate to advance Microsoft Excel skill level, familiarity with usage of Power BI & Sales Force
  • Self-motivated, confident and a good team player.
  • Ready to prove your potential? We would love to hear from you.

    At AIG, we value in-person collaboration as a vital part of our culture, which is why we ask our team members to be primarily in the office. This approach helps us work together effectively and create a supportive, connected environment for our team and clients alike.

    Enjoy benefits that take care of what matters

    At AIG, our people are our greatest asset. We know how important it is to protect and invest in what’s most important to you. That is why we created our Total Rewards Program, a comprehensive benefits package that extends beyond time spent at work to offer benefits focused on your health, wellbeing and financial security—as well as your professional development—to bring peace of mind to you and your family.

    Reimagining insurance to make a bigger difference to the world

    American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

    Welcome to a culture of inclusion

    We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The talent of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

    AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

    AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to candidatecare@aig.com .

    Functional Area :

    SM - Sales & Marketing

    AIG Malaysia Insurance Berhad

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    Executive Management • Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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