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Senior Brand Manager

Senior Brand Manager

Vinda SEABukit Raja, Selangor, Malaysia
1 hari lalu
Penerangan pekerjaan

Position Summary

The

Senior Brand Manager

is responsible for leading and driving category growth to support the company's business and brands' objectives. The incumbent manages Brand / Trade Marketing, driving the development of marketing and brand strategies for assigned category / categories in Singapore, while working closely with regional and local commercial and cross-functional teams to ensure strategic and timely inputs are provided to meet business objectives.

Working location

: Malaysia, 25-50% travel needed

Roles & Responsibilities

Brand Management

  • Deliver 360 marketing plans, briefs and budgets in support of total company objectives. This covers :

Creative & Media, Trials, Promotions, Channel and shopper marketing, Consumer relationship management – recruitment, retention and loyalty

  • Ensure proper execution of assigned brand's marketing operations as agreed in the brand plan.
  • Ensure adherence to the brand's platform and expression guidelines.
  • Present overview of category and business performance during Monthly / Quarterly Business Reviews and Annual Business Planning.
  • Provide conclusion of findings and action plan from consumer research (if any).

    • Consumer, Competitor and Market Analysis

  • Drive consumer understanding to develop concepts that can better address consumers' needs and attitude in marketing campaigns.
  • Guide and add value to the team in analyzing and drawing insights from all available data and how it impacts the business moving forward.
  • Drive competitors' analysis with the team on a quarterly basis or on need basis for any change in plans or pre-emptive actions.

    • Partnership with Agencies

  • Responsible for day-to-day operations with all agencies and partners i.e. creative, media, promotion, PR, event, agencies ensuring proper execution of marketing plans.
  • Develop and aligned KPI with agencies.

    • Budget

  • Supports brand P&L governance and performance tracking
  • Manage brand's marketing budget and continuously aiming for improved effectiveness to achieve objectives and plans.

    • Management and Leadership

  • Build a high-performance team through effective performance management, communication, and coaching of staff.
  • Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team.
  • Provide clear leadership that establishes high personal ethics, walk in line with one and demonstrate leadership values consistent with RGE & Vinda Values, establish high credibility with key stakeholders, and promote and foster a team's culture consistent with the company's values.
  • Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.
  • Establish appropriate KPIs for the team in line with the company's business and brand objectives.

    • Qualifications & Experience Requirement

    Qualifications & Experience :

  • Degree in Business, Marketing, or relevant discipline from a notable university.
  • At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
  • At least 5 years in a leadership / middle management position.
  • Prior local marketing experience in / for Singapore in FMCG will be an added advantage.
  • Exposure to leading partnerships with external agencies.
  • Strong knowledge and understanding of the local media environment.
  • Well-versed in Brand, digital, channel, and shopper marketing.
  • Essential to possess experience & knowledge in E-commerce platforms i.e. Shopee, Lazada

    • Success Traits :

  • Excellent communicator and collaborator.
  • Highly analytical with the ability to guide the department in going through complex data and coming out with consumer, category, and channel insights.
  • Able to engage in productive discussion despite encountering strong opposing views then influence opinion and overcome adversity professionally.
  • Strong business management, effective teamwork, strong initiative follow-through, good communication and listening skills and command of selling processes.
  • Experience with Execution Focus – very hands-on to develop, motivate and enhance the skills and in leading a team of managers and executives. Has the ability to remove obstacles from the team.
    • Buat amaran kerja untuk carian ini

    Brand Manager • Bukit Raja, Selangor, Malaysia

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