Data and Analytics Manager

HSBC Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Overview

Some Careers Grow Faster Than Others. If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

At HSBC, our purpose is opening up a world of opportunity and by joining our team, you can be part of something bigger. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible.

Within International Wealth and Premier Banking (IWPB), we serve 41 million customers globally, including 6.7 million who are international. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management.

Data and Analytics Manager

This is a key position to manage end-to-end data & analytics initiatives from ideation, design & development, deployment & commercialization in an agile working model. Primarily responsible to drive business analytics on product development / redesign across all Wealth products / services and assess the impact of changes in pricing and marketing programs for business profitability.

Responsibilities

• Manage end-to-end data & analytics initiatives from ideation, design & development, deployment & commercialization in an agile working model; able to manage and influence a wide range of partners and stakeholders from technology, business owners as well as senior management.
• Partner with diverse business functions and HSBC business entities as well as country and regional analytics teams to identify and prioritize opportunities where Data & Analytics can add value; and provide analytics solutioning and quick prototypes that are relevant to business needs in the areas of persona development, signal and propensity-based targeting, data-driven personalization and messaging capability, full cycle leads targeting, execution and tracking capability, sales management analysis and process improvement.
• Collaborate with other team members to identify key trends that arise from the analysis of customer data and work with areas in IWPB to ensure they are planned into BAU activity where appropriate.
• Manage the Communication Messaging platform end to end, from campaign elaboration, implementation and tracking.
• Plan and implement Marketing CRM activities with the Regional and / or relevant business team to deliver a highly efficient CRM & Analytics platform to drive business growth, increase profitability and sales numbers for all different products and channels.
• Optimize the use of the CRM-system platform to drive and deliver sales growth, including the use of artificial intelligence or machine learning solutions, maximise efficiency of enhanced capabilities to drive revenue generation and business growth, including solving for channel attribution, campaign optimisation, personalization and targeting.
• Automate and streamline analytics and standardized report generation processes riding on effective analytics enablers.
• Define metrics and build standardized self-service dashboards for tracking campaign and lead performance of customer interactions across channels.
• Work with key stakeholders implementing control and risk management frameworks on data analytics & CRM processes.

Qualifications

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Research, Analyst, and Information Technology

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Issued by HSBC Bank Malaysia Berhad

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