Social Media Specialist - Integrated Marketing - Malaysia

Responsibilities

The SEA Integrated Marketing team (IMC) crafts and executes integrated marketing and communications & campaign strategies that resonate with our diverse audience across SEA. The team builds brand awareness, drives user engagement, and enhances the overall shopping experience. In this role you will be responsible for strategizing, designing, and executing social and content marketing strategies for TikTok Shop.

• Strategize, design, and execute social and content marketing strategies for TikTok Shop, including ideating, planning, and owning content, as well as creating an integrated approach to develop various content marketing formats across channels.
• Collaborate cross-functionally with internal stakeholders (seller, merchant, and creator management team) to identify marketing needs of each campaign and develop effective and creative marketing plans accordingly.
• Define and drive strategic benchmarks for e-commerce marketing campaigns — establishing clear performance metrics for customer awareness, new user acquisition, and customer experience.
• Lead efforts to performance analysis and strategic review in marketing strategy and implementation to continuously optimize marketing campaign performance and internal collaboration process.
• Build and elevate TikTok Shop’s brand presence by developing long-term brand narratives, positioning strategies, and storytelling efforts that drive relevance and resonance across core audience segments.
• Plan, manage, and optimise social paid media strategy (in-app and out-app) to drive upper-funnel awareness and conversion, working closely with the performance team to ensure spend efficiency and impact.
• Manage external creative and social agencies — from brief development to execution oversight — ensuring outputs align with campaign goals, brand standards, and performance expectations.
• Take lead on creator and influencer marketing efforts, collaborating with talent teams and partners to identify, activate, and scale creator-led campaigns that drive engagement, authenticity, and commerce impact.

Qualifications

Minimum Qualification(s) :

Preferred Qualification(s) :

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We\'re resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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