Social Media Specialist Manager (MANDRIN SPEAKER)

Job Description : Social Media Specialist Manager

Company : iFloss Dental Sdn Bhd (a member of Smileworld Dental Group)

Location : Kuala Lumpur, Malaysia (Hybrid / On-site options available)

Department : Marketing

Reports to : Clinic Director / Operation Manager

Bonus : Achieving KPI milestones will result in a bonus reward.

Position Overview :

iFloss Dental Sdn Bhd, a proud member of the esteemed Smileworld Dental Group, is seeking a creative and strategic Social Media Specialist Manager to elevate our digital presence in Kuala Lumpur. We are looking for a passionate professional to build a trustworthy and engaging online community, educating the public on the importance of oral health and showcasing the modern, patient-centric care we provide.

This is a key role that blends hands-on content creation with high-level strategy. You will be responsible for developing and executing a social media plan that builds our brand, fosters patient trust, and ultimately drives appointment bookings. If you are skilled at telling compelling stories and can turn clinical excellence into engaging social media content, we want to hear from you.

Key Responsibilities :

Strategy & Planning :

• Develop and manage a comprehensive social media strategy for platforms like Instagram, Facebook, TikTok, and Google Business Profile, aligned with our clinic's growth objectives and focused on building significant patient mindshare.
• Define and track KPIs focused on patient engagement, follower growth, website traffic, and appointment inquiries.
• Analyze competitor activities and identify emerging trends in dental and healthcare marketing to keep our strategy fresh and effective.

Content Creation & Management :

Educational posts and videos on dental procedures, oral hygiene, expert POVs (Point of View), and myth-busting.

Community Management & Engagement :

Paid Media & Collaboration :

Analytics & Reporting :

Qualifications & Skills :

Required :

Preferred :