Tawaran kerja ini tidak tersedia di negara anda.

Marketing Manager (Social, Content & Campaign)

WORQKuala Lumpur, Kuala Lumpur, Malaysia

30+ hari lalu

Penerangan pekerjaan

Overview

We’re looking for a creative and results-driven Marketing Manager (Social, content and campaign) to lead our social media strategy, content development and integrated marketing campaigns. This role blends strategic vision with hands-on execution and guiding a small team to produce high-impact, engaging and performance-led work. You’ll be responsible for growing and nurturing our online community, creating content that resonates with our target audiences and launching campaigns that deliver measurable results. You\'ll also play a key role in upholding our brand’s voice, tone and visual identity while ensuring consistency across every channel and touchpoint.

Key responsibilities

Social, media & content : Lead strategy, planning and execution of content across LinkedIn, Facebook, Instagram, TikTok and emerging platforms. Oversee the content calendar to align with campaign timelines, seasonal moments and business priorities. Guide the creation of high-quality and platform-specific content (videos, posts, stories, live streams and etc). Monitor, analyse and optimise content performance using analytics tools.
Campaign management : Plan and manage integrated marketing campaigns (digital and non-digital) from concept to execution. Ensure all content and campaigns reflect the brand’s voice, tone and visual identity consistently across channels. Manage campaign budgets, timelines and deliverables to meet KPIs. Work with internal teams and external vendors to deliver impactful activations.
Team leadership : Lead and mentor a small team of social media / content specialists while ensuring clear roles, expectations and growth opportunities. Provide constructive feedback and foster a collaborative, creative and results-focused environment. Align team workflows to meet campaign and content priorities effectively. Actively engage with our online community by responding to comments, messages and audience feedback. Collaborate with influencers, KOLs and partners to amplify reach. Explore opportunities for community-driven campaigns, contests and collaborations. Analyse performance of content and campaigns to extract insights and inform future strategies. Stay updated on industry trends, algorithm changes and best practices to keep strategies competitive.

Qualifications

Degree in Marketing, Communications or related field.

At least 6-10 years’ experience in social media, content marketing and campaign management.

Proven experience leading and developing a small creative or content team.

Strong track record of delivering measurable growth and engagement from social and campaign initiatives.

Proficiency in social media management tools, analytics platforms and basic design / video editing tools.

Excellent writing, communication and project management skills.

Strong sense of brand alignment, ensuring all creative and messaging stays true to the company’s identity and positioning.

Preferred experiences

Experience with influencer / KOL marketing and community management.

Familiarity with paid social ad buying and optimisation.

Strong creative eye with the ability to guide visual and video content production.

Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing

Note : This description reflects responsibilities and qualifications for the Marketing Manager role and excludes unrelated job postings and boilerplate.

#J-18808-Ljbffr

Buat amaran kerja untuk carian ini

Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia