Marketing Manager (Social, Content & Campaign)

Overview

We’re looking for a creative and results-driven Marketing Manager (Social, content and campaign) to lead our social media strategy, content development and integrated marketing campaigns. This role blends strategic vision with hands-on execution and guiding a small team to produce high-impact, engaging and performance-led work. You’ll be responsible for growing and nurturing our online community, creating content that resonates with our target audiences and launching campaigns that deliver measurable results. You\'ll also play a key role in upholding our brand’s voice, tone and visual identity while ensuring consistency across every channel and touchpoint.

Key responsibilities

• Social, media & content : Lead strategy, planning and execution of content across LinkedIn, Facebook, Instagram, TikTok and emerging platforms. Oversee the content calendar to align with campaign timelines, seasonal moments and business priorities. Guide the creation of high-quality and platform-specific content (videos, posts, stories, live streams and etc). Monitor, analyse and optimise content performance using analytics tools.
• Campaign management : Plan and manage integrated marketing campaigns (digital and non-digital) from concept to execution. Ensure all content and campaigns reflect the brand’s voice, tone and visual identity consistently across channels. Manage campaign budgets, timelines and deliverables to meet KPIs. Work with internal teams and external vendors to deliver impactful activations.
• Team leadership : Lead and mentor a small team of social media / content specialists while ensuring clear roles, expectations and growth opportunities. Provide constructive feedback and foster a collaborative, creative and results-focused environment. Align team workflows to meet campaign and content priorities effectively. Actively engage with our online community by responding to comments, messages and audience feedback. Collaborate with influencers, KOLs and partners to amplify reach. Explore opportunities for community-driven campaigns, contests and collaborations. Analyse performance of content and campaigns to extract insights and inform future strategies. Stay updated on industry trends, algorithm changes and best practices to keep strategies competitive.

Qualifications

Preferred experiences

Details

Note : This description reflects responsibilities and qualifications for the Marketing Manager role and excludes unrelated job postings and boilerplate.

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