Marketing Automation Specialist (12-month contract)

Marketing Automation Specialist (12-month contract)

Join to apply for the Marketing Automation Specialist (12-month contract) role at BD (Tissuemed Ltd).

BD is a leading global medical technology company. Advancing the world of health is our purpose, and we work across design, engineering, manufacturing and marketing of MedTech products to transform possibilities into realities.

Job Description Summary

We are seeking a talented Marketing Automation Specialist with proficiency in Marketo to join our Greater Asia regional team. You will drive marketing efforts through the implementation and optimization of automated marketing campaigns. Reporting to the Regional Omnichannel Manager based in Singapore, you will collaborate with Greater Asia regional and country teams to achieve marketing automation efficiency. The role supports countries across a manageable time zone range—from India to Australia with minimal late meetings.

Responsibilities

• Design and execute end-to-end marketing automation experiments using Marketo, aligned with campaign strategy to optimize lead generation, customer engagement, and conversion.
• Collaborate with country teams to build and maintain automated marketing campaigns, including email marketing, lead nurturing, segmentation, and lead scoring to drive better outcomes.
• Implement regional best practices for data management, lead tracking, and performance measurement, ensuring seamless integration between Marketo and Salesforce.
• Develop and maintain prepopulated templates tailored to various use cases, enabling efficient campaign execution.
• Act as the guardian of the automation process, ensuring all programs align with commercial excellence standards.
• Map user journeys and triggers to design automated workflows for welcome series, nurturing sequences, and timely cross-sell opportunities.
• Design and execute A / B tests to continuously optimize campaign performance and engagement.
• Serve as the gatekeeper of customer contact, preventing over-communication and minimizing unsubscribe rates across campaign teams.
• Stay current with emerging trends and best practices in marketing automation, applying insights to elevate campaign effectiveness.
• Provide training and support to team members on Marketo usage, governance, and automation best practices.

Requirements

Click on apply if this sounds like you. BD is an Equal Opportunity / Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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