Brand Executive

Responsibilities

Focus on acquiring, converting, and retaining members. Handle promotional activities, operations, and campaign / website maintenance. Plan and monitor campaign spending against allocated budgets, ensuring target achievement and accurate records. Manage and oversee contests, giveaways, and related aspects within assigned projects / campaigns. Create, write, and proofread content for campaigns / websites. Collaborate with advertising or media experts to enhance campaign / website performance. Conduct market research and competitor analysis to track industry trends. Analyse member data for reporting and improve marketing effectiveness. Assist in overseeing the digital marketing department, including the marketing database, incoming emails, and display advertising campaigns. Qualifications

Diploma / Advanced / Higher / Graduate Diploma, Bachelor’s Degree / Postgraduate Diploma / Professional Degree in Marketing, Mass Communication, or Advertising / Media. At least 2 years of working experience in strategising and optimising paid media strategies across platforms like Facebook / Instagram, AdWords, YouTube, and third-party ad platform. Background in marketing agency, e-commerce, ideally health supplements, beauty products, financial products in SEA market. Excellent communication and presentation skills in English are a must; proficiency in Mandarin, Thai, Vietnamese or other languages is advantageous. Strong communication and interpersonal skills. Possesses commercial awareness and is sensitive to numbers.

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