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Marketing Manager
Marketing ManagerAgensi Pekerjaan Executive Recruiters Sdn Bhd • Kuala Lumpur, 10, my
Marketing Manager

Marketing Manager

Agensi Pekerjaan Executive Recruiters Sdn Bhd • Kuala Lumpur, 10, my
1 hari lalu
Jenis pekerjaan
  • Quick Apply
Penerangan pekerjaan

Job Description

1. Marketing Strategy & Planning

  • Develop and execute marketing strategies to drive vehicle sales, increase brand awareness, and promote dealership services.
  • Analyze market trends, competitor activities, and customer behavior to identify opportunities for growth.
  • Plan and manage marketing campaigns, including digital, print, outdoor, and event-based initiatives.
  • Set KPIs and budgets for marketing activities, ensuring ROI tracking.

2. Brand Management

  • Maintain and enhance the dealership’s brand image and ensure consistency across all marketing channels.
  • Implement brand campaigns aligned with the manufacturer’s guidelines (if franchise dealership).
  • Develop promotional materials, brochures, videos, and other content to attract potential customers.

    • 3. Digital Marketing & Social Media

  • Oversee the dealership’s online presence, including social media platforms, website, and online advertising.
  • Execute search engine marketing (SEM), search engine optimization (SEO), and pay-per-click campaigns to generate leads.
  • Monitor digital campaign performance and optimize for engagement, conversions, and ROI.

    • 4. Event & Experiential Marketing

  • Plan and manage showroom events, product launches, test-drive events, and promotional roadshows.
  • Collaborate with sales teams to execute customer engagement programs such as loyalty events, trade-in promotions, or referral campaigns.
  • Coordinate participation in auto shows and community events to increase visibility.

    • 5. Sales Support & Lead Generation

  • Work closely with the sales team to create campaigns that generate qualified leads.
  • Develop marketing collateral, presentations, and promotional tools to support sales efforts.
  • Track and analyze campaign effectiveness in driving showroom traffic and sales.

    • 6. Customer Relationship Management (CRM)

  • Oversee CRM systems to maintain customer data, track interactions, and segment audiences for targeted campaigns.
  • Design email marketing and remarketing campaigns for leads, prospects, and existing customers.
  • Monitor customer feedback and reviews to improve marketing messaging and dealership reputation.

    • 7. Partnerships & Vendor Management

  • Manage relationships with advertising agencies, media partners, and promotional vendors.
  • Negotiate contracts and ensure deliverables meet quality, timing, and budget requirements.
  • Collaborate with automotive manufacturers for co-branded campaigns and dealer incentives.

    • 8. Reporting & Analytics

  • Track marketing metrics (lead generation, campaign ROI, engagement, sales impact).
  • Prepare monthly and quarterly marketing performance reports for management.
  • Make data-driven recommendations to improve marketing effectiveness.

    • 9. Leadership & Team Management

  • Lead and manage the dealership’s marketing team (if applicable).
  • Coordinate with other departments, especially sales, aftersales, and finance, to align marketing initiatives.
  • Train and mentor junior marketing staff or interns on dealership marketing processes.

    • Performance Metrics

  • Increase in showroom traffic and test drives.
  • Lead generation and conversion rates.
  • ROI on marketing campaigns.
  • Social media engagement and website traffic growth.
  • Brand visibility and recognition in the local market.

    • Requirements

  • Strong knowledge of automotive industry trends and customer behavior.
  • Expertise in digital marketing, traditional marketing, and CRM tools.
  • Analytical and data-driven decision-making skills.
  • Strong communication, leadership, and project management abilities.
  • Ability to coordinate multiple campaigns and events simultaneously.
  • Creativity in advertising and brand promotion.
    • Buat amaran kerja untuk carian ini

    Marketing Manager • Kuala Lumpur, 10, my

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