Associate Marketing Manager APAC

Position : Associate Marketing Manager APAC

Location : Johor, Malaysia

Summary

The associate marketing manager is responsible for executing the brand marketing strategies and marketing plans for the brand he or she is responsible for, under the supervision of the marketing manager. The role requires strong leadership, thinking / problem solving capability, and a set of solid marketing skills to implement the brand marketing plans to achieve the successful sales, share, profitability and consumer KPI results.

The associate marketing manager requires solid analytical skills to sort through data to make well-reasoned conclusions, and translate the learnings into business plans / actions on advertising, promotion, product / packaging innovations, pricing, retail programs, and other key programs that could affect the short and long term profitability and share position of the brands.

Summary of major duties

• Brand Marketing and Business Planning – Assists in the development of consumer and customer insight-driven brand marketing programs under the supervision of his or her manager. Helps to builds long and short term brand portfolio growth plans to achieve the brand growth targets. Assists in translating country marketing strategies and priorities into brand strategies and business plans that match with the company capabilities.
• Marketing Execution Leadership and Management –Implements the annual brand marketing plans to achieve the target sales, profit, share and consumer KPI results. Drives marketing execution excellence in the following :

Product / packaging innovations – builds, project manages and drives the continuous stream of product and packaging innovations to achieve sustainable growth for the brands;

Minimum Education and Experience Requirements

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