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Marketing Executive
Private AdvertiserKuala Lumpur, Kuala Lumpur, Malaysia1 hari lalu
Penerangan pekerjaanKeyword Research and Analysis : Conducts in-depth keyword research to identify targeted keywords and phrases. Analyzes keyword trends and competition, informing website content optimization. On-Page Optimization : Optimizes website content, meta tags, and headers for enhanced search engine visibility. Ensures seamless integration of keywords, compelling content, and an enriching user experience. Technical SEO : Collaborates with web development teams to address technical SEO challenges. Implements schema markup, enhances website speed, and rectifies crawl errors. Content Strategy and Blog Creation : Develops and executes content strategies to improve organic search rankings. Creates and optimizes engaging blog posts, landing pages, and other web content. Link Building : Cultivates and manages a strategic and diverse backlink profile. Deploys white-hat link-building techniques to boost domain authority. SEO Reporting and Analysis : Monitors and analyzes website performance using tools like Baidu Analytics. Provides regular reports on key SEO metrics, drawing actionable insights. SEM Campaign Management : Establishes and manages paid advertising campaigns (Baidu Ads etc.). Optimizes ad copy, targeting, and budget allocation for maximum return on investment (ROI). A / B Testing : Conducts A / B tests on ad creatives, landing pages, and other elements. Utilizes data-driven insights to refine and enhance marketing strategies. Competitor Analysis : Stays abreast of industry trends, algorithm changes, and best practices. Conducts thorough competitor analyses to identify opportunities and areas for improvement. Creating Blog Content : Develops and curates engaging and SEO-friendly content for blogs. Leverage blog posts to drive targeted traffic to the website. Certification in Baidu Ads or other relevant certifications. Experience with content management systems (WordPress, Drupal, etc.). Knowledge of HTML, CSS, and basic web development principles.
JOB REQUIREMENTS
- Candidate must possess least a Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in SEO / SEM, with a robust portfolio of successful campaigns.
- Familiarity with SEO tools such as Moz, SEMrush, Ahrefs, etc. (Preferably for the Chinese market)
- Proficiency in Baidu Analytics, Baidu Search Console, and other relevant tools.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Up-to-date knowledge of search engine algorithms and industry trends.
JOB RESPONSIBILITIES
PREFERRED SKILLS
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