Vice President - Digital Marketing

Overview

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Job Description

The Responsibilities of the Role :

• Strategy & Planning : Define the digital marketing vision and roadmap. Develop strategies that align with Scicom’s corporate goals across CLM, GovTech, AI, and DES. Set OKRs, allocate budgets, and present quarterly outcomes to the COO and ELT.
• Website, SEO & Content : Manage the Scicom website as a mission-critical asset, ensuring performance, accessibility, and compliance. Lead SEO strategy, content systems, and localization. Guarantee Lighthouse scores ≥90 and WCAG 2.2 AA compliance.
• Performance Marketing & Campaigns : Deliver integrated demand generation : paid media, ABM, retargeting, lifecycle programs, and multi-channel campaigns tied to HubSpot CRM.
• Data, Analytics & Optimization : Lead GA4 and BI dashboard implementation. Analyze funnel conversion (MQL→SQL→Revenue), optimize CAC / LTV ratios, and oversee experimentation (A / B testing, CRO).
• Brand & Governance : Ensure Scicom’s brand is consistently applied across digital channels. Manage awards, public recognition, IR digital assets, and Careers branding. Uphold compliance with PDPA, ISO, and global standards.
• Team Leadership & Vendor Management : Build and coach a multi-disciplinary team. Manage agency relationships and Martech vendors. Establish operating procedures, performance reviews, and succession planning.
• Client Engagement & Project Delivery : Partner with clients on digital marketing initiatives that Scicom undertakes on their behalf, ensuring solutions are aligned with client objectives, industry standards, and regulatory requirements. Provide strategic direction and oversight for client-facing digital campaigns, website enhancements, and performance marketing programs, ensuring measurable outcomes and ROI.
• Act as a senior point of contact for clients, representing Scicom’s expertise in digital transformation, marketing technology, and analytics. Collaborate with internal teams and external vendors to design, execute, and optimize client projects, while upholding Scicom’s governance, brand standards, and quality assurance frameworks. Translating client business needs into actionable digital strategies, balancing innovation, scalability, and compliance within B2B and B2G environments.
• Risk & Resilience : Oversee marketing risk registers, data privacy, vendor continuity, and ensure rapid response plans for digital incidents or reputational risks.
• Governance of Tactical Execution (cross-cutting) : Ensure governance, quality standards, and accountability across tactical marketing functions (content calendars, SEO optimization, social media publishing, paid campaign execution, and reporting), with execution delegated to managers and specialists.

Oversight of Tactical Execution Areas

Content Operations : Content calendar planning, copywriting, editing, localization, and adherence to brand tone across digital channels.

Website Updates : Page builds, campaign landing pages, SEO metadata, accessibility compliance, and analytics tagging.

Social Media : Publishing schedules, monitoring engagement, managing partner / employee advocacy content, and paid social optimization.

Search & Paid Media : Daily management of paid search, display, and retargeting campaigns, ensuring keyword strategy and conversion goals are met.

Campaign Reporting : Weekly / monthly reporting on KPIs, channel performance, and optimization recommendations using GA4, HubSpot, and BI tools.

Marketing Technology : Day-to-day operations of CMS, marketing automation tools, and consent / compliance platforms.

Director-Level Expectations

Provide significant input into function-wide strategic initiatives, contributing to policy and procedures for digital growth.

Lead complex, business-wide projects such as the Website Revamp Program and Investor Relations Digital Transformation.

Act as a deep technical expert in marketing technology, influencing decisions beyond the marketing function.

Lead the direction of team, embedding a high-performance culture aligned with Scicom’s values.

Represent Scicom as a principal contact for agencies, platforms, regulators, and industry bodies.

Train, guide, and coach less experienced specialists across the business.

Requirements for the Role :

Degree in Marketing, Business, or Technology; MBA preferred.

15+ years in senior digital marketing leadership roles with global remit.

Proven ability to deliver pipeline contribution (35%+ sourced or influenced by digital).

Mastery of SEO / SEM, paid media, CRO, analytics, marketing automation, and MarTech stack integration.

Technical fluency to engage with engineers and clients on GovTech platforms, AI / ML in CX, and DES solutions.

Experience in B2B / B2G marketing within regulated industries.

Strong commercial acumen and executive-level stakeholder engagement skills.

Competencies & Behaviors

Leadership – Listen authentically, energize and inspire, align across the enterprise, develop others.

Integrity & Compliance – Demonstrates Scicom values of Respect, Integrity, Service, Excellence, Stewardship.

Commercial Acumen – Manages budgets with ROI discipline, translating marketing activities into revenue impact.

Innovation – Scans the evolving digital ecosystem, integrates new platforms and methods to maintain competitiveness.

Resilience – Exercises sound judgment in complex and sensitive situations.

The Package :

Attractive Salary.

Medical and hospitalization coverage.

Working Location : Kuala Lumpur.

Experience Required :

Mid-Senior Level

Location :

Kuala Lumpur, WP, Malaysia.

Employment Type :

Full Time.

Unlock job insights

Salary match Number of applicants Skills match

Scicom was incorporated in 1997 in Malaysia and is a Public Listed Company (PLC) listed on the main board of Bursa Malaysia. Scicom has been a PLC since 2005 with service centres in Kuala Lumpur and Colombo. We service local conglomerates, multi-nationals and governments around the region and beyond.

Our suite of services include integrated solutions in Customer Lifecycle Management, Education Solutions, e-Commerce Solutions and e-Government Solutions.

Scicom talks, emails, tweets, chats, processes and interacts with millions of customers annually. Our portfolio of business solutions and industry expertise enables us to address our client’s business challenges and translate their strategic vision into roadmaps that will rapidly create new sources of value and differentiation. Over 100 million distinct transactions resolve, enhance, provide value and serves our clients customers in over 30 languages.

Our centres in Malaysia and Sri Lanka, linked and fully redundant via state of the art multi-channel technology platforms, serves a discerning client base.

Only shortlisted candidates will be notified.

Scicom follows the requirements of the Personal Data Protection Act 2010 and will only use your data in accordance with the terms of this Privacy Notice. We will only hold your data for as long as is necessary and in connection with your application for employment. Third Parties may receive your data if required and in accordance with the law. Scicom will maintain your data securely. For more information on how we use and protect your personal information please click on the links to read the Privacy Notice and Website Terms of Use before submitting your personal information to us. By contacting us, you are accepting the terms and conditions set out under the Privacy Notice and Website Terms of Use in accordance with the Personal Data Protection Act 2010

Scicom was incorporated in 1997 in Malaysia and is a Public Listed Company (PLC) listed on the main board of Bursa Malaysia. Scicom has been a PLC since 2005 with service centres in Kuala Lumpur and Colombo. We service local conglomerates, multi-nationals and governments around the region and beyond.

Our suite of services include integrated solutions in Customer Lifecycle Management, Education Solutions, e-Commerce Solutions and e-Government Solutions.

Scicom talks, emails, tweets, chats, processes and interacts with millions of customers annually. Our portfolio of business solutions and industry expertise enables us to address our client’s business challenges and translate their strategic vision into roadmaps that will rapidly create new sources of value and differentiation. Over 100 million distinct transactions resolve, enhance, provide value and serves our clients customers in over 30 languages.

Our centres in Malaysia and Sri Lanka, linked and fully redundant via state of the art multi-channel technology platforms, serves a discerning client base.

Only shortlisted candidates will be notified.

Scicom follows the requirements of the Personal Data Protection Act 2010 and will only use your data in accordance with the terms of this Privacy Notice. We will only hold your data for as long as is necessary and in connection with your application for employment. Third Parties may receive your data if required and in accordance with the law. Scicom will maintain your data securely. For more information on how we use and protect your personal information please click on the links to read the Privacy Notice and Website Terms of Use before submitting your personal information to us. By contacting us, you are accepting the terms and conditions set out under the Privacy Notice and Website Terms of Use in accordance with the Personal Data Protection Act 2010

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