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Performance Marketing Executive / Senior Executive

Performance Marketing Executive / Senior Executive

Cheil MalaysiaKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Overview

We are seeking a Performance Marketing to take full ownership of building and leading our paid media efforts from scratch. You will play a key role in laying the foundation for our media buying operations, including strategy, execution, tracking, optimization, and team development.

You should bring an understanding of all major advertising platforms , a proven track record of high ROAS across e-commerce channels like Shopee and Lazada , and a proactive, hands-on approach to performance optimization.

Responsibilities

  • Develop tailored performance marketing strategies based on client goals, industry insights, and competitive analysis.
  • Research and recommend the most effective platforms, formats, and budget allocations for maximum performance.
  • Set campaign objectives, KPIs, and ROI goals for all digital advertising initiatives.

Campaign Management & Execution

  • Launch and manage paid media campaigns across channels such as Google Ads, Facebook / Instagram Ads, LinkedIn, TikTok, and others.
  • Handle the setup, targeting, and budgeting for each campaign, ensuring accuracy and adherence to best practices.
  • Monitor daily performance metrics and adjust bids, ad copy, creative elements, and targeting for optimal results.

    • Optimization & Performance Analysis

  • Perform A / B testing on ad creatives, landing pages, and audience targeting to continuously improve campaign effectiveness.
  • Utilize analytics platforms like Google Analytics, Facebook Analytics, and other tools to measure campaign performance.
  • Use data insights to make recommendations for optimization and scaling, prioritizing high-impact areas for improvement.

    • Reporting & Insights

  • Extract and generate regular performance reports, summarizing key metrics, achievements, and areas for improvement.
  • Provide actionable insights and clear recommendations for clients based on data analysis and trends.
  • Communicate performance results and adjustments to both internal teams and clients, ensuring transparency and alignment with goals.

    • Collaboration & Cross-Functional Work

  • Work closely with creative and content teams to ensure ad creative aligns with the brand's messaging and campaign objectives.
  • Collaborate with account managers to align on client goals, campaign progress, and any adjustments needed.
  • Engage with analytics and data teams to enhance data collection, measurement accuracy, and reporting processes.

    • Budget Management

  • Manage and allocate campaign budgets effectively to maximize performance within client constraints.
  • Track spending and adjust pacing to ensure alignment with projected outcomes and monthly / quarterly budgets.
  • Provide clients with clear insights into budget allocation and spending, explaining how investments translate to results.

    • Requirements

  • Minimum of 2 years in performance marketing or a related digital marketing role, with proven experience managing paid advertising campaigns.
  • Bachelor’s degree in Marketing, Advertising, Business, or related field preferred.
  • Proficiency in platforms such as Google Ads , Meta (Facebook) Ads Manager , Tiktok Ads , and others; strong analytical skills; and familiarity with tools like Google Analytics , Excel , and reporting dashboards .
  • Experience in additional tools such as CPAS platforms , Pangle , & Performance Max is an advantage.
  • Relevant certifications (e.g., Google Ads, Meta Blueprint) are a plus.

    • #J-18808-Ljbffr

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