PR Executive (Mandarin Language Expert)

Overview

The Role of Public Relations

Public Relations Executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements. A PR Executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising.

By generating positive news coverage, achieving product placement without payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.

Responsibilities

Typical Work Activities

The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector. PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare.

Tasks typically involve :

• liaising on a daily basis with clients and the media, often via telephone and email;
• relationship building and networking with colleagues, clients and the media;
• monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;
• working as part of an account team to develop client proposals and implement the PR activity;
• preparing regular client reports and attending client meetings;
• researching, writing and distributing press releases to targeted media;
• promoting news stories and features to the media, known as \'selling in\'
• collating, analysing and evaluating media coverage;
• event management, including press conferences and promotional events;
• attending and promoting client events to the media;
• assisting with the production of client publications, such as in-house magazines;

Key Skills

Note : The preceding job description documents the general nature and level of work but is not intended to be a comprehensive list of all activities, duties and responsibilities required of job incumbents. Consequently, job incumbents may be asked to perform other duties as required.

Qualifications

Additional information

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