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Assistant Manager - Marketing Communications - Hyatt Place Kuala Lumpur Bukit Jalil
Assistant Manager - Marketing Communications - Hyatt Place Kuala Lumpur Bukit JalilHyatt Group • Kuala Lumpur, Kuala Lumpur, Malaysia
Assistant Manager - Marketing Communications - Hyatt Place Kuala Lumpur Bukit Jalil

Assistant Manager - Marketing Communications - Hyatt Place Kuala Lumpur Bukit Jalil

Hyatt Group • Kuala Lumpur, Kuala Lumpur, Malaysia
16 jam yang lalu
Penerangan pekerjaan

Main Duties

Administration

  • Oversee the creation and maintenance of marketing communication materials and collateral.
  • Implement administrative processes for content approval, scheduling, and distribution.
  • Handle budget management for marketing communication campaigns, tracking expenses and ROI.
  • Monitor administrative processes related to marketing campaigns and promotional materials to enhance efficiency.
  • Foster a culture of continuous improvement in marketing communication by incorporating feedback for enhancements.

Customer Service

  • Maintain a database of media contacts for press releases and media outreach.
  • Stay updated on relevant laws and regulations related to advertising, data privacy, and intellectual property rights.
  • Coordinate the production and distribution of newsletters, press releases, and other communication materials.
  • Analyse guest feedback and make adjustments to marketing strategies based on guest preferences.
  • Create and implement guest engagement strategies through email marketing and other communication channels.
  • Prepare and manage the marketing department's budget, including expense tracking and reporting.
  • Coordinate marketing calendars and schedules for campaigns and events.
  • Maintain marketing records, contracts and vendor agreements.

    • Marketing

  • Develop and execute comprehensive marketing communication strategies to promote the hotel's services, events, and special offers.
  • Oversee the creation of marketing materials, including brochures, websites, social media content, and email campaigns.
  • Analyse market trends and competitor strategies to identify opportunities and threats.
  • Manage the hotel's social media presence and online reputation, responding to guest feedback and comments.
  • Plan and coordinate advertising campaigns, both online and offline, within budget constraints.
  • Monitor the effectiveness of marketing campaigns through key performance indicators (KPIs) and make data-driven adjustments.
  • Develop and maintain partnerships with local businesses and travel agencies to increase brand visibility and bookings.
  • Coordinate and attend industry events, trade shows, and exhibitions to network and promote the hotel.
  • Utilize customer segmentation and data analysis to target specific market segments with tailored marketing messages.

    • Operational

  • Work with external agencies, photographers, and designers to create high-quality marketing collateral.
  • Respond to all telephone calls or inquiries, ensuring information / messages are accurately received and relayed.
  • Actively follow up sales leads.
  • Oversee the allocation of marketing budgets and manage expenses to optimize ROI.
  • Ensure that the hotel's branding and messaging are consistent across all touchpoints.
  • Prepare, compile and distribute the weekly / monthly reports in a timely manner.
  • Distribute relevant hotel information to clients when required.
  • Maintain good relationships with the established clientele and provide assistance when required.
  • Ensure to achieve or exceed the monthly and yearly target of room sales assigned by DOS.
  • Maintain a detailed knowledge of hotel facilities, features and services.

    • Personnel

  • Supports the implementation of The Hyatt Care Purpose, demonstrating and reinforcing Hyatt’s Values and Culture Characteristics.
  • Foster a collaborative and innovative work culture among sales & marketing team.
  • Lead department meetings, brainstorming sessions, and training programs to enhance team performance.
  • Coordinate with other hotel departments to align marketing communication strategies with the overall hotel objectives.
  • Manage the day-to-day operational aspects of marketing communications, including content creation, distribution, and advertising campaigns.
  • Stay updated on emerging industry trends and operational technologies to enhance marketing communication processes.
  • Assist with media buying and ad placement for marketing campaigns, optimizing the operational aspect of advertising efforts.
  • Oversee event marketing operational plans, including advertising, collateral production, and promotional materials.
  • Implement internal controls and audit processes to monitor operational activities related to marketing communication.
  • Attends and contributes to all training sessions and meetings as required.
  • Exercises responsible behaviour at all times and positively represents the hotel team and Hyatt Hotel Group.
  • Maintains strong, professional relationship with relevant representatives from competitor hotels, business partners, and other organisations.
  • Reads the hotel's Employee Handbook, adheres to the hotel's rules and regulations, especially the policies and procedures relating to computer resources, fire, hygiene, health and safety.
  • Ensures high standards of personal presentation and grooming.
  • Responds to changes in the Sales and Marketing function as dictated by the industry, company and hotel.
  • Carries out any other reasonable duties and responsibilities as assigned.

    • Qualifications

  • 2-3 years of experience in marketing, communications, and brand management
  • Preferably in the hospitality industry (hotels, resorts, or travel)
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
  • Prior experience in a related junior role, such as Marketing Coordinator or Executive, is often necessary

    • #J-18808-Ljbffr

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