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Associate, Copywriter( Crypto & Digital experience)- Contract
AppnovationKuala Lumpur, Kuala Lumpur, Malaysia30+ hari lalu
Penerangan pekerjaanProven experience : 1–2+ years as a copywriter in digital or crypto-related environments; portfolio includes UX copy, product copy, or marketing materials for Web3, blockchain, NFTs, or fintech. Exceptional writing skills with strong Chinese writing ability; able to translate complex ideas into elegant, user-friendly copy and switch between informative, promotional, and community tones. Crypto native (or fluent) : deep understanding of crypto / Web3 culture, terminology, and user behavior, or a fast learner with curiosity about the space. Digital & data savvy : familiar with A / B testing, funnel optimization, and data-informed content strategy. Team-oriented : comfortable collaborating across disciplines in a fast-paced, innovative environment. Creative thinker : able to ideate on campaigns blending lifestyle branding with emerging technologies.
Overview
Associate, Copywriter (Crypto & Digital experience) - Contract at Appnovation. This role focuses on shaping and executing clients' brand narratives across digital platforms for a luxury brand exploring Web3 and crypto-enabled experiences.
Responsibilities
- Create compelling microcopy for app navigation, wallet onboarding, NFTs, DeFi features, and other blockchain-related user interface elements.
- Develop a consistent brand voice balancing luxury lifestyle with innovation, trust, and the decentralised ethos of Web3.
- Drive engagement through messaging with push notifications and email copy for launches of new Web3 features, token drops, or exclusive NFT collections.
- Write promotional content for new crypto-enabled features or digital product launches, including descriptions, calls-to-action, and educational support text.
- Collaborate with product, UX, design, and marketing teams to ensure consistency in tone and terminology for blockchain concepts.
- Stay current with crypto trends, terminology, regulatory nuances, and community tone to ensure copy feels native to both luxury and crypto-savvy audiences.
- Leverage user data and feedback to refine messaging; participate in testing sessions and update content based on user behavior and market reception.
- Help maintain and evolve writing guidelines to align with the brand's heritage and Web3 ambitions.
Qualifications
About Appnovation
Appnovation is a global, full-service digital partner that combines Strategy, Experience & Design, Engineering and Managed Services. We build digital solutions that deliver real impact today and serve as foundations for future growth. Bold ambition. Practical action. Endless possibilities.
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Copywriter • Kuala Lumpur, Kuala Lumpur, Malaysia
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