Marketing Executive

In line with the company's overall strategy, collaborate with superior leaders to formulate the annual / quarterly / monthly communication strategies for the regional market. Plan and implement marketing activities in the Western region according to the plan, and complete activity tracking and review.

Implement national marketing projects, new product launches, marketing events and other market - related activities in the region.

Independently write activity planning proposals, plan the implementation process of online and offline activities, prepare and promote activities in the early stage. Continuously follow up on the activity results, summarize and review through activity data, publicity exposure conversion, so as to optimize and improve ROI.

Develop cross - industry / cross - border cooperation, and explore national - level cooperative alliance resources.

Be responsible for market research in the region, including the analysis of industry development trends and competitors' dynamics, the strengths and weaknesses of competitors and the company's products. Regularly provide reports on competitor information, product analysis or recommendations, etc., to provide a reference basis for the company's decision - making.

Support the opening of new stores in the region, and use resource packages to guide and accelerate regional expansion.

Job Requirements

1. Bachelor's degree or above. Have a certain in - depth understanding of the FMCG or tea - beverage industry. Experience in the tea - beverage or catering chain industry is a must.

Have more than 3 years of relevant marketing or brand work experience. Be familiar with the operation methods of various media. Those with experience in planning and organizing large - scale marketing activities are preferred.

Have overall planning ability, strong communication and teamwork skills, high market sensitivity, and actively discover front - line needs and opportunities.

Have a strong sense of responsibility, high self - driving ability, be willing to challenge yourself, and be able to accept short - term business trips. Balance various regional activity plans and implementations from the perspective of increasing turnover and brand potential for regional brands, markets, and cross - industry activities, and provide one - stop marketing support for regional operations.

Candidates with data thinking and data analysis ability are preferred.

Job Type : Full-time

Pay : RM6, RM8,000.00 per month

Benefits :

• Maternity leave
• Opportunities for promotion
• Professional development

Education :

Experience :

Language :

Work Location : In person