Key Account Executive (Mandarin)

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This job description is for GoodMorning Global Sdn Bhd. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Responsibilities

• New Account Development - Identify and approach potential local supermarkets, retailers, and mini-marts to introduce and secure listings for GoodMorning products.
• Halal Market Expansion - Research potential Halal retailers and distribution partners. Understand certification, positioning, and product acceptance within Halal-focused channels.
• Strategic Planning & Market Research - Conduct market scans, competitor benchmarking, and consumer insights to guide business development strategy. Propose suitable market entry approaches and product positioning strategies for new accounts.
• End-to-End Process Familiarization - Understand the complete value chain of GoodMorning from sourcing, production, warehousing, order processing, marketing, to delivery and in-store execution. Liaise with cross-functional teams to learn systems, processes, and pain points.
• Account Onboarding & Operations - Support new account onboarding : coordinate listing requirements, forecast stock, plan deliveries, and manage shelf execution. Assist with training, claims, and infrastructure setup as needed.
• Relationship Building - Develop and maintain strong relationships with key stakeholders at the outlet and regional level to support long-term brand presence.
• Reporting & Feedback - Share regular updates with management on new account pipeline, market feedback, Halal opportunity sizing, and potential barriers to entry.
• Sales Readiness (Future Scope) - Lay the groundwork for future sales targets by establishing healthy account relationships, effective merchandising, and basic sales tracking systems.

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