Regional Senior CRM Associate

ShopBack Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia Get AI-powered advice on this job and more exclusive features. Overview

In the CRM team at ShopBack, you’ll manage relationships with customers through our CRM system. You’ll be curious, proactive, and collaborative, joining the regional team to work with local marketing teams to develop and implement CRM strategies that effectively connect with customers and maintain ongoing engagement. Responsibilities

Manage and execute daily CRM campaigns to ensure timely and accurate delivery of promotional communications. Collaborate with local marketing teams to align campaign objectives and strategies and ensure effective customer journeys and optimize all touchpoints. Continuously monitor and analyze performance metrics weekly to increase customer retention. Troubleshoot issues, optimize performance through targeting, content strategy, and creative best practices. Develop and maintain the best customer segmentation strategies with user events and attributes to enhance targeted marketing efforts. Use data visualization tools to analyze CRM data and collaborate with the data team to design and maintain CRM reporting dashboards that provide actionable insights to stakeholders. Collaborate with engineering team to integrate CRM systems with other business tools and data sources. Essentials To Succeed

Bachelor’s degree in Marketing, Business, Data Science, Computer Science or a related field. Minimum of 2+ years relevant experience in CRM, with a focus on app push & email marketing. Proven ability to develop and execute successful CRM strategies and tactics. Experience with CRM platforms (e.g. Oracle Responsys, Braze, Hubspot). Experience working across APAC. Experience with segmentation strategies and data visualization tools. Prior experience with HTML, SQL, CSS, Photoshop, and other programming languages is a plus. End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus. Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus. Strong analytical skills and the ability to interpret and act on data insights. Detail-oriented with a commitment to data accuracy and quality. A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities. Excellent communication and collaboration skills, with the ability to work effectively across teams. Demonstrated use of AI tools (e.g. ChatGPT, Cursor) to develop new or improve workflows, enhance productivity, and drive efficiency at scale. ShopBackers’ DNA

Grit

• We tackle all challenges head-on, working together to solve problems and achieve success. Hunger
• We value hard work, and having relentless drive. Speed
• We move fast and have a bias for action, all to deliver maximum impact. Impact
• We focus on results, always aiming for the best possible outcomes and timelines. Growth
• We embrace a growth mindset, constantly striving to learn, improve, and excel in our roles. Exclusively for ShopBackers

Career progression paths and opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on your performance. Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day. Work-From-Anywhere benefit to enable you to thrive personally and professionally. Flow Day Thursday (1-day a week, optional to work from home or office). ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and / or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting Job details

Seniority level : Mid-Senior level Employment type : Full-time Job function : Other Industries : Technology, Information and Internet Referrals increase your chances of interviewing at ShopBack by 2x Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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