Regional Senior CRM Associate

ShopBack Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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Overview

In the CRM team at ShopBack, you’ll manage relationships with customers through our CRM system. You’ll be curious, proactive, and collaborative, joining the regional team to work with local marketing teams to develop and implement CRM strategies that effectively connect with customers and maintain ongoing engagement.

Responsibilities

• Manage and execute daily CRM campaigns to ensure timely and accurate delivery of promotional communications.
• Collaborate with local marketing teams to align campaign objectives and strategies and ensure effective customer journeys and optimize all touchpoints.
• Continuously monitor and analyze performance metrics weekly to increase customer retention. Troubleshoot issues, optimize performance through targeting, content strategy, and creative best practices.
• Develop and maintain the best customer segmentation strategies with user events and attributes to enhance targeted marketing efforts.
• Use data visualization tools to analyze CRM data and collaborate with the data team to design and maintain CRM reporting dashboards that provide actionable insights to stakeholders.
• Collaborate with engineering team to integrate CRM systems with other business tools and data sources.

Essentials To Succeed

ShopBackers’ DNA

Exclusively for ShopBackers

ShopBack is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other protected status under applicable laws. We are committed to protecting your data and ensuring fairness in our recruitment process. We may use automated tools, including AI, to help our team screen applications, match candidates to roles, generate interview notes, and review assessments. These tools assist our recruiters and interviewers and they do not make final hiring decisions. If an assessment is part of your process, we may (with your consent) capture screen activity and / or webcam images during the test to help verify test integrity. We do not use AI to infer your emotions or sensitive traits. We process personal data lawfully, securely, and transparently in line with applicable data-protection laws and our commitment to fair employment. You can ask questions or exercise your rights including to request human review or to challenge an outcome by contacting

Job details

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Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

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