Email Marketing Specialist

Overview

Location :

KL Malaysia Experience :

3-5 years Summary : 3+ years of CRM experience in eCommerce or digital-first consumer brands. Strong grasp of direct marketing principles and customer lifecycle management. Hands-on experience with email marketing platforms and automation tools. Analytical mindset with experience in customer data analysis and reporting. Excellent communication and stakeholder management skills. What You’ll Do

Lead customer strategy, lifecycle programs, and promotional campaigns. Own and optimize the email channel as a key driver of customer engagement. Manage communication calendars and customer contact strategies. Drive direct marketing best practices across multiple touchpoints. Analyze customer data to uncover insights and improve performance. Collaborate with cross-functional teams to deliver personalized experiences. Report on campaign performance and customer KPIs. Support marketing automation (Salesforce Marketing Cloud experience preferred). What We’re Looking For

Proven CRM expertise in eCommerce or digital-first consumer brands. Hands-on experience with email marketing, campaign management, and automation. Strong understanding of customer databases, segmentation, and analytics (SQL is a plus). Ability to manage stakeholders across regions and functions. Strategic thinker with a data-driven mindset and attention to detail. Seniority level

Entry level Employment type

Full-time Job function

Other Industries

Technology, Information and Media and Advertising Services

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