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Head of Trade Marketing (FMCG-F&B) - hybrid work

Head of Trade Marketing (FMCG-F&B) - hybrid work

JAC RecruitmentKuala Lumpur, Kuala Lumpur, Malaysia
30+ hari lalu
Penerangan pekerjaan

Head of Trade Marketing (FMCG-F&B) - hybrid work

Join to apply for the Head of Trade Marketing (FMCG-F&B) - hybrid work role at JAC Recruitment

A multinational FMCG (F&B) company is looking for a Trade Marketing Head mainly to develop Go-To-Market (GTM) Strategies for Malaysia and International Markets cluster to drive business growth, including distribution, visibility, new product launches, and promotions.

Key Responsibilities :

  • Build and drive sales business plan for Malaysia and International Market Cluster.
  • Achieve shipment sales (STD), drive distribution, visibility, and manage trade spend expenses within budget for the cluster.
  • Develop Go To Market plans to drive sales growth and oversee implementation across all channels.
  • Collaborate with internal and distributor sales teams to enhance sell-out (STT) growth, distribution, and visibility goals.
  • Coordinate between Marketing and Sales teams to create initiatives such as NPD, range, and pack sizes, implementable in trade, measurable, and aimed at increasing sales in MY, SG, and AU.
  • Control and analyze trade spending to maximize ROI.
  • Develop mid- to long-term sales strategies focusing on channel prioritization.
  • Set up data analytics, track, and review sales analytics across all categories in the cluster.
  • Review past in-trade activities and promotions timely and accurately.
  • Evaluate trade programs and recommend actions to keep the sales team focused and ensure excellent execution.
  • Design trade programs for both MT and GT across cluster markets, including demand creation and new user programs.
  • Manage all trade launches, initiatives, and develop trade visuals for all categories.
  • Create sales toolkits for key campaigns and NPD launches.
  • Lead sales and business development for the F&B channel, developing and executing trade and shopper programs to grow HoReCa business.

Requirements :

  • Bachelor's Degree in Marketing and / or Business Administration or equivalent; Master’s degree is an advantage.
  • Minimum 10 years of professional Trade Marketing experience.
  • Knowledge of Marketing and Trade Marketing in FMCG or food industries.
  • Strong business acumen and industry expertise.
  • Analytical skills and ability to develop promotional strategies in a fast-paced environment.
  • Effective communication, presentation, and influencing skills at all organizational levels.
  • Leadership qualities including team motivation, conflict resolution, and customer service skills.
  • Continuous learning attitude through daily work, feedback, and training.
  • People management skills, including coaching and mentoring.
  • Proficiency in English and Malay; Mandarin is an advantage.

    • Location

    KL, Malaysia

    Seniority level

    Executive

    Employment type

    Full-time

    Job function

    Marketing and Sales

    Industries

    Staffing and Recruiting

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    Head Of Marketing • Kuala Lumpur, Kuala Lumpur, Malaysia