Executive - Branding & Communication

Overview

As part of the Brand & Communications team, you will support the Manager in executing branding communication initiatives to strengthen Gamuda Land’s brand presence and assist project teams in content rollouts and performance marketing strategies. This role requires a blend of creativity and analytical thinking, with a passion for performance marketing, a good aesthetic sense, content instinct, and an eye for the latest digital trends.

Responsibilities

• Assist in planning and executing on-ground events and activations.
• Liaise with vendors on the design, production, and installation of marketing collaterals (e.g., frame buntings, hoardings, signages).
• Support the management of the social media calendar, including content planning, copywriting, and scheduling of posts.
• Monitor social media engagement and provide timely responses to customer inquiries or feedback.
• Liaise with media partners to support branding campaigns, including online article platforms, press releases, advertorials, editorials, and KOL / influencer campaigns.
• Work closely with agency in creating and proofreading artwork, visuals, and marketing materials to ensure accuracy and brand alignment.
• Provide on-site support during events and activations to ensure seamless execution.
• Coordinate with tenants for their activations, shop openings, and related activities.
• Work closely with internal teams and external stakeholders to deliver projects within deadlines.

Digital Rollout & Omnichannel Campaign

Support the planning and execution of integrated digital campaigns across Meta, Google, TikTok (future), programmatic, and native platforms to drive traffic, engagement, and sales conversions. Confident to appear as on-screen talent when needed.

Performance Marketing

Track and analyse key campaign metrics (e.g., CPL, CPA, CTR), generate actionable insights, and recommend optimisation strategies for better outcomes.

Content Strategy

Collaborate with internal and external creative teams—especially on CGI, visual production, and adaptation works—and coordinate with digital and creative agencies to develop compelling creatives and social media content that align with the brand voice and resonate with Malaysian audiences.

Social Media Trends & Brand Collaborations

Stay current with digital and social trends (e.g., TikTok challenges, Instagram trends, viral content) and propose fresh, culturally relevant content and collaboration ideas to boost brand engagement. Conduct occasional competitor research to stay up to date with market trends and best practices.

Others

Provide occasional support with e-paperwork for internal approvals. Review campaign performance reports from agencies, extract key insights, and present recommendations to enhance campaign effectiveness and guide future planning.

Qualifications

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