Marketing and Public Relations Executive

Marketing and Public Relations Executive

Cathay Pacific

Marketing & Branding

Brand, Insights and Marketing Communications Department

Permanent

Company Description

Let your passion fly! We’re proud to be one of the world’s leading airlines. Our reputation is built on a long track record of success, an ongoing commitment to our home Hong Kong, and on the delivery of customer service that’s straight from the heart. All of this is possible due to our talented people who share our passion for aviation and our commitment to being the best. Our global family can open up a world of opportunities for you. This means that your first role at Cathay Pacific won’t be your last. It could take you anywhere. Join us and discover just how far you can go!

Role Introduction

To support the Regional Marketing Team in the Customer Travel, Lifestyle, and Cargo pillars and coordinate with local agencies to adapt regional and global materials for effective local use.

To support the Regional PR and Social Media manager to shape positive public perceptions, enhance brand reputation and manage crises effectively.

To protect and promote the brand reputation of the Cathay Pacific group across all media platforms (traditional, digital, and social).

Key Responsibilities

Insights Gathering and Reporting

• Provide stakeholders with insights into local marketing intelligence, activities, and / or news.
• Execute global and regional campaigns in local market and ensure that these campaigns are adapted according to local culture and sensitivities.
• Assist with the organisation of local sales and trade events if required

Marketing

Loyalty

Public Relations

Social Media

Corporate Social Responsibility

Requirements

Customer Relations

Emergency and Accident Communications

Academic Qualifications

Knowledge, Skills, Training and Experience

Discreet individual, who can be trusted with confidential material

Be part of the Cathay Pacific family and join a dynamic team culture working for one of the world’s Top Global Airlines.

Make the most of your leave and take advantage of travel industry discounts including airfares, hotels, tours and car hire.

Fly high with career development opportunities to diversify your skills and experience within the Cathay Pacific family.

Personal & Application Information

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our Applicant Personal Information Collection Statement and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. We keep records of your data for no longer than is necessary for the purpose for which we obtained them and any other permitted linked purposes. If your application is unsuccessful, we will keep your details on file for as long as is necessary to process your application or for the purposes of further job opportunities if you agree to such longer periods.

Only applications from candidates with a cover letter and the right to work in Malaysia without restrictions or sponsorship will be considered.

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