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41945962552 - LinkedIn & Twitter Content Creator / Writer

41945962552 - LinkedIn & Twitter Content Creator / Writer

Activate TalentMY
3 hari lalu
Jenis pekerjaan
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Penerangan pekerjaan

Position : LinkedIn & Twitter Content Creator / Writer

Job Type : Full-Time - 100% remote

Working hours : US Timezone (PST)

About Our Client

Our client is a performance marketing agency specializing in scaling direct-to-consumer brands through strategic media buying, creative strategy, growth forecasting, and data analytics. They have successfully helped multiple brands scale their paid social strategies.

Role Overview

We’re seeking a strategic social media ghostwriter / content creator to build and amplify our CEO’s personal brand on Twitter and LinkedIn.

Key Responsibilities

1. Content Strategy & Creation

  • Develop & execute Twitter + LinkedIn strategies, positioning the CEO as a thought leader
  • Create 15–20 Twitter posts / week and 2+ LinkedIn posts / week
  • Write strategic Twitter threads on methodology, case studies, and insights
  • Simplify complex marketing concepts for DTC founders & marketing leaders
  • Build platform-specific series highlighting creative strategy, media buying, and incrementality measurement

2. Brand Voice & Authenticity

  • Master CEO’s voice, tone, and style through regular collaboration
  • Align all content with expertise in private equity, performance marketing, and agency operations
  • Maintain brand guidelines while adapting for platform nuances

    • 3. Industry Engagement & Community Building

  • Monitor and engage with DTC, performance marketing, and paid social conversations
  • Build relationships with influencers, founders, and marketing leaders
  • LinkedIn : Connect with potential clients and partners
  • Twitter : Participate in discussions, trending topics, and industry events
  • Engage prospects discussing growth challenges or agency needs

    • 4. Lead Generation & Business Development

  • Create content targeting DTC founders, CMOs, and marketing directors
  • Build content funnels from follower → lead
  • LinkedIn : Target decision-makers at 7–8 figure brands
  • Twitter : Build authority through real-time insights and engagement
  • Work with sales to address prospect pain points in content
  • Develop lead magnets, downloadable resources, and compelling CTAs

    • 5. Performance Analysis & Optimization

  • Monitor platform analytics to find high-performing, high-quality engagement content
  • Track funnel from impressions → qualified leads → consultations
  • A / B test content formats, CTAs, and strategies
  • Provide weekly reports on :
  • Follower quality
  • Engagement rates
  • Lead generation
  • Pipeline contribution
  • Continuously refine strategy based on business results

    • Requirements

    Marketing Expertise

  • 3+ years in performance marketing, paid social, or DTC marketing
  • Deep knowledge of Facebook / Meta ads, creative strategy, and performance metrics
  • Understanding of DTC growth strategies and challenges
  • Familiarity with industry terminology, trends, and key players

    • Writing & Communication Skills

  • Exceptional writing skills with social media content experience
  • Ability to make complex marketing ideas engaging and accessible
  • Twitter-specific content expertise (threads, polls, Spaces)
  • Strong storytelling for case studies

    • Social Media Management

  • Proven success growing B2B executive or agency Twitter & LinkedIn accounts
  • Deep knowledge of algorithms, formats, and audience behaviors
  • Experience with tools like Hootsuite, Buffer, Shield, LinkedIn Sales Navigator
  • Expertise in adapting content cross-platform

    • Preferred Qualifications

  • Ghostwriting experience for executives in marketing or agency settings
  • Background with performance marketing agencies or scaling DTC brands
  • History of creating content that generated qualified leads
  • Understanding of agency business models and client acquisition

    • Success Metrics

  • Follower Quality Growth : +30% per quarter in ideal client followers
  • Engagement Rate : 4%+ average across platforms
  • Lead Generation : 8+ qualified leads per month via content
  • Pipeline Contribution : 15%+ of new consultations / proposals
  • Content Performance : Consistent reach & engagement on educational posts
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