Senior Executive, Marketing & Branding

Overview

To support international marketing activities for Proton's overseas markets. This includes coordinating product launches, campaigns, and events with internal teams and overseas partners. The role also involves liaising with business partners and handling digital administrative work. We're looking for a hands-on, organised team player with strong communication skills and a passion for growing the Proton brand globally.

Responsibilities

• Support marketing campaigns and product launches in international markets
• Liaise with overseas distributors and business partners to ensure brand alignment
• Coordinate localisation of marketing materials and digital assets
• Handle digital admin tasks such as asset uploads, content tracking, and database updates
• Assist in planning and execution of events, PR, and roadshows
• Track campaign results and competitor activities
• Manage timelines, approvals, and vendor coordination
• Strong coordination and communication skills
• Able to manage multiple tasks and deadlines
• Experience in marketing (automotive or regional preferred)
• Willing to travel for events and market visits
• Independent, resourceful, and proactive

Qualifications / Requirements

Strong grasp of marketing fundamentals (digital, ATL, BTL)

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