Overview
As a Campaign Manager, you’ll work closely with your business team to help design, execute, and manage cross-channel marketing programs on behalf of our clients, working with various technology platforms and vendor partners.
We are looking for a detail-oriented and proactive Adobe Campaign Manager to manage day-to-day operations for marketing campaigns that leverage Adobe Real-Time CDP (RTCDP) and Adobe Campaign v8. This role combines audience strategy, execution oversight, and coordination between cross-functional teams to deliver high-performing, compliant, and customer-centric campaigns.
You will own the end-to-end campaign process, from audience readiness through RTCDP to delivery orchestration in Campaign v8, ensuring operational excellence and measurable outcomes.
Responsibilities
- Campaign Planning & Execution
Manage the full campaign lifecycle across email, SMS, push, and other channels—from briefing to launch to reporting.
Collaborate with marketing stakeholders to understand campaign goals and translate them into executable workflows and audience strategies.Oversee campaign setup, proofing, approvals, test sends, and final deployment in Adobe Campaign v8.Audience Management (via Adobe RTCDP)Work with data and segmentation teams to define and request audiences within Adobe RTCDP, ensuring timely delivery and alignment to campaign logic.
Validate audience counts, logic, and targeting criteria before handoff to Campaign v8.Operational CoordinationAct as the orchestration lead, managing timelines, dependencies, assets, and approvals across campaign stakeholders.
Coordinate with Creative, DataOps, QA, Legal / Compliance, and channel teams to ensure on-time and error-free execution.Maintain a central campaign calendar, working closely with planners and product teams to avoid collisions or overlaps.QA, Testing & Deployment OversightConduct or oversee comprehensive quality assurance of audience targeting, personalization logic, dynamic content rendering, and tracking tags.
Ensure all approvals are captured before live deployment.Oversee deployment windows and real-time monitoring of campaign sends; escalate issues promptly.Data Compliance & GovernanceEnsure all campaigns comply with internal governance policies and regional data privacy regulations (GDPR, CCPA, etc.).
Coordinate with data governance leads to apply appropriate consent, opt-out, and suppression logic in segmentation and delivery processes.Manage seed lists, proofs, and audit logs as part of operational documentation.Reporting & OptimizationPartner with analytics teams to interpret performance reports and derive insights for future optimization.
Track operational KPIs like send success rate, delivery errors, and execution timelines to improve campaign efficiency.Maintain documentation and retrospectives for all major campaigns and apply learnings to future executions.Day-to-dayExecuting cross-channel execution for marketing communications on CRM Platform(s) including email, SMS, and Push Notifications.
Performing basic hygiene QC of test cases on outgoing email, SMS, or Push Notifications messages.Collaborating with internal teams to understand the CRM journey and stakeholder perspective on delivering CRM journey activation.Collaborating with internal teams to ensure CRM KPIs within CRM platforms are captured and monitored.Contributing insights as a participating team member to improve support processes, reducing delivery time, and improving delivery satisfaction.Participating in improving CRM service delivery processes, such as automating manual processes and increasing service capabilities.Working in an Agile team that owns integral parts of the system, designing and delivering quality, stable solutions.Performing ongoing CRM platform administration.Experience working in iterative projects and with deployment strategies / processes (staging / testing environment vs. production).Leverage available documentation, training, team resources, and vendor support teams to administer CRM platforms.Supporting debugging, monitoring, and control during production, go-live and post-launch phases.Lead and train junior team members.Qualifications
5–6 years of experience in campaign operations, CRM marketing, or MarTech project management, ideally within enterprise environments.Strong hands-on experience with Adobe Campaign v8 or v7 / classic.Familiarity with Adobe RTCDP and audience activation processes.Understanding of audience segmentation, campaign logic, personalization, and lifecycle marketing strategies.Strong project management and coordination skills across cross-functional teams.High attention to detail and a structured approach to QA, documentation, and process governance.Preferred Qualifications
Certification on Adobe Campaign V8 and / or RTCDP.Experience with Adobe Experience Platform (AEP), especially Query Service, Segment Builder, and Identity Services.Basic proficiency in HTML, SQL, JavaScript, or understanding of dynamic content scripting in Campaign v8.Experience in regulated industries such as finance, telecom, or healthcare is a plus.Hands-on experience with one or more of the following CRM platforms : Salesforce Marketing Cloud (Journey Builder and Email Studio), Marketing Cloud Account Engagement (Pardot), Netcore Cloud, Mailchimp, HubSpot, Braze.Knowledge of email marketing best practices, email databases, segmentation, and lifecycle marketing.Experience in advertising / marketing, building EDM, and maintaining customisations on CRM platforms. Familiarity with JIRA, Workfront, Confluence, or similar project tracking tools.Proficient with Microsoft Office applications (Word, Excel, PowerPoint).Detail oriented, organized, and a multi-tasker; understanding of event-driven services, automation, and continuous delivery.Ability to work productively in an Agile team and in a cross-cultural, global environment.Strong written and verbal communication skills; ability to document and share information clearly with teams and stakeholders.Knowledge of data security, CAN SPAM compliance, etc. is an added advantage.Got what it takes? We’d love to hear from you.
Digitas is an equal opportunity employer.
Additional information
Generous leave entitlements, including birthday leave, rest day and family care leave.Office closure for World Mental Health Day on 10 October.Additional company closure for major festive celebrations.Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.Life and personal accident insurance and group hospitalization and surgery.A hybrid working schedule with Friday disconnects.Rest, Relax & Recharge – office closure in the last week of December every year.Phone allowance.#J-18808-Ljbffr
