Privacy Policy

Overview

LG Electronics Inc. ("LGE"), together with its subsidiaries and affiliates (the "LG Group", "we", "our" or "us"), respects your privacy. This Privacy Policy applies to the personal information we process through the lg.com website (the "Website"), other LG Group websites, LG Accounts, and SmartHome services via the ThinQ App (the "Services"). It also applies to any other personal information you provide to your local LG Group member.

For LG Smart TV or Smart Media Product users, see the separate Smart Media Product Membership Privacy Policy for details of how LGE processes personal information in providing its Smart TV / Media Product service. The LG Group may also use personal information collected via the Smart TV / Media Product service as described in this Privacy Policy. For more information, refer to the Smart Media Product Membership Privacy Policy in Account management or LG Account settings on Smart TV / Media Product.

In this Privacy Policy we describe the types of personal information we collect, how we use it, how long we keep it, with whom we share it, and the rights you have in relation to your information, including a right to object to some processing (if provided by law). Details on your rights and how to exercise them are in the “Your Rights” section. We also provide contact details to address questions about this Privacy Policy and our privacy practices.

Last Updated : 12 / 12 / 2024

1. Who is responsible for your Personal Information?

Your local LG entity is responsible for operating the Website or other LG Group websites in your country and for information about you collected through the Website. LGE is responsible for operating all other Services and for information about you collected through or in connection with those Services. The name and contact details of your local LG entity and LGE can be found in the “Contact Us” section below.

2. Personal Information We Collect

The following types of personal information are collected in connection with our Services :

• Information You Provide Directly to us or third parties

Some Services enable collection directly from you or from other companies with whom you have a relationship. For example :

Our Services may connect to other websites or devices which have their own privacy notices. We are not responsible for content or privacy practices of linked sites or features not owned or controlled by us.

3. How We Use this Information

We may combine personal information across services when you use more than one service, to provide the services and features you select and to simplify logins.

We process personal information as necessary under our contract with you to provide services, process orders and payments, deliver products, exercise warranty rights, identify and authenticate you, facilitate installations and registrations, resolve issues, and provide customer care.

We process information to manage relationships, conduct direct marketing (where not required by law to obtain consent), protect against fraud and threats, protect security and integrity of services, protect legal rights and safety, improve user experience, and analyze usage to improve offerings globally. We balance interests where required by law and will provide information on the balancing test upon request.

We seek consent where appropriate or required by law. When consent is withdrawn, processing based on consent ceases for future activities. Rights to withdraw are described in the Your Rights section.

We process information to comply with legal requirements or court orders. Providing information is not always mandatory, but failure to provide may affect service use.

4. Sharing Information

We disclose personal information to third parties as described below :

We may transfer personal data outside of Malaysia as described above.

5. Retention of Personal Information

We retain information for as long as needed to provide services, to comply with laws, to resolve disputes, or for legitimate business purposes. If you delete your LG Account, information may be retained for three months before deletion, unless required otherwise by law.

6. Your Choices

You may be contacted by email, phone, text, or push notifications where permitted. You may unsubscribe from marketing communications at any time. Some service messages related to your contract may still be sent.

7. Your Rights

You may request access to, deletion, correction, restriction, or portability of your personal data where provided by law. You may also object to processing in certain circumstances. Some rights may be limited by law and exemptions will be explained when responding to requests. For requests, contact details are in the Contact Us section below. Some rights may be exercised directly via the Website in some cases.

8. How We Protect Personal Information

We implement reasonable safeguards to protect information. No online transmission is completely secure, so there is risk in sending data over the internet.

9. International Transfer of Information

Your data may be transferred to and stored in other countries, including the Republic of Korea and the United States. Data protection laws may vary by country. For European residents, transfers to non-adequate jurisdictions will use safeguards such as model clauses or explicit consent where appropriate.

10. Updates to Our Privacy Policy

This Privacy Policy may be updated to reflect changes in our practices or applicable law.

11. Contact Us

To exercise your rights or to obtain more information, contact us. For Website or LG Group member information, contact your local LG Group member (details found in the Contact Us section). For information about all other Services, contact LGE at the address provided for LG Twin Tower, Seoul, Republic of Korea.

12. Personal Information of Children

Our Services are not directed at children under 18. We do not knowingly collect data from under-18s. If a child under 18 provides data, we will delete it. Some jurisdictions may apply stricter age-gating. See jurisdiction-specific information at the bottom of this policy.

LG Entities

Country

LG Entity

Registered address

Contact Information

Malaysia : Services

LG Entity

Registered address

Contact Information

ThinQ : LG Twin tower, 128 Yeoui-daero, Yeongdeungpo-gu, Seoul, Republic of Korea;

Last Updated : 03 / 27 / 2025

More Information about Privacy

Contact us

For requests and enquiries relating to information collected via the Sites or by your local LG Group member, contact your local LG Group member. Details are available here.

Purpose

Duration

1 Hour, 2 years

Be advised this privacy policy includes numerous technical details and cookies used for analytics.

Cookies and Tracking

We use various cookies and similar technologies (e.g., beusable, GA, Facebook pixel, Coveo, Qualtrics) to analyse site usage, personalize content, and support marketing efforts. Retention periods vary from minutes to years depending on the cookie, service, and purpose.

LG PURICARE TM PRIVACY

LG Electronics (M) Sdn Bhd commits to handling personal data under the Malaysian Personal Data Protection Act 2010. This notice explains how we collect, use, handle, and protect personal data and may be amended with notice via our website or email.

The provision of personal data is voluntary but may limit your ability to communicate with us, access certain sections of the website, or use LG services if you do not provide it.

Personal Data and Collection

Personal Data means information that identifies you or relates to your transactions with us. We collect directly from you, from interactions, contract, publicly available sources, website access, goods / services provided, feedback, and where relevant, from third parties.

We collect various details including your name, contact details, payment details, and any other information you provide. You are responsible for ensuring data accuracy.

Purposes

Purposes include customer care, relationship management, informing you of products / services / promotions, administrative purposes, statistical analysis, recruitment, security, delivery of services, CRM, communications about products and services, and other related purposes.

Disclosure

We may disclose data to related companies, business partners, sub-contractors, parties involved in corporate exercises, confidential professionals, and others as required for operating and delivering services, or with your consent.

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