Digital Marketing Specialist

Responsibilities

• Develops the channel strategy for owned and paid channels including creation and alignment of channel KPIs with local stakeholders and global headquarters.
• Lead the digital marketing team with oversight across all paid and owned digital channels including display, social media, performance marketing, affiliate marketing.
• Develops digital marketing strategy to increase brand awareness, drive traffic, generate leads and increase sales.
• Work closely with the E-Commerce department to grow the digital business strategically.
• Support the planning and execution of all digital marketing campaigns, including SEO / SEM, marketing database, email, social media, and display advertising campaigns.
• Collaborate closely with global digital marketing team (GHQ) to localize digital marketing initiatives.
• Provide campaign performance analysis and recommendations to optimize ROAS and identify opportunities for improvement.
• Develop and optimize cost and budget of online marketing strategies.
• Analyze marketing data to assess performance and identify areas for improvement.
• Collaborate with agencies and other vendor partners.
• Staying up to date with industry best practices and upskilling knowledge and capabilities of the team.

Requirements

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