Mattel, Inc. WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Job Responsibilities
- Drive revenue growth for assigned accounts by identifying business opportunities and proposing corrective actions when performance deviates from targets.
- Lead the preparation and execution of annual Joint Business Plans (JBP) with distributors and key accounts.
- Set sales, distribution, and door targets by brand and measurement period in alignment with business objectives.
- Review of customer performance quarterly with both account teams and management, providing actionable insights.
- Define and implement pricing, selling strategies, trade terms, and investment plans to maximize sales and profitability.
- Manage account credits and receivables to ensure financial health and minimize risk exposure.
- Monitor account-level P&L, effectively managing trade spending and investments within management guidelines.
Retail / Selling Landscape Management
Expand distribution through acquisition of new retail doors, shelf space, and incremental selling opportunities (offline and online).Strengthen eCommerce presence by enhancing capabilities, driving consumer loyalty, and exploring new digital selling opportunities.Develop and track productivity metrics to measure performance across internal teams and external partners.Analyze shipment and POS data to identify growth opportunities and potential risks, sharing insights with stakeholders.Conduct ongoing market analysis, benchmarking competitor practices, and implementing counterstrategies to sustain market leadership.Stakeholders Relationship
Build and maintain strong relationships with key customer personnel, leveraging influence to secure alignment on joint initiatives.Co-develop and execute JBPs with key customers, ensuring alignment with mutual growth objectives.Gain a deep understanding of each customer’s business model and priorities, proactively adding value through tailored solutions and recommendations.Listing and Inventory Management
Leverage category development drivers and retail tools to optimize product listings and category growth.Negotiate and execute product / category listings with key customers.Ensure planogram execution and effective merchandising at store level to drive visibility and sell-through.Monitor stock levels to maintain healthy inventory flow, minimizing both excess holding and out-of-stock situations.Retail advertising & promotion activities
Develop compelling customer propositions and executable commercial plans within agreed timelines.Collaborate with marketing teams to design and implement promotions that drive sell-in and sell-out.Optimize use of trade terms and co-op budgets to maximize return on investment in promotions and advertising.Co-create effective sales support materials to enhance execution at retail.Interpret shopper insights and research to shape marketing and promotional strategies.Conduct competitor analysis to evaluate market trends and develop proactive countermeasures.Operations Excellence
Plan and manage account coverage effectively, ensuring engagement aligns with business potential.Conduct regular store audits to assess in-store execution and identify areas for improvement.Partner closely with operations teams to ensure flawless execution of trade activities.Develop a strong working knowledge of supply chain processes, including logistics, JIT practices, inventory control, ordering systems, and technology platforms.Requirements
3-5 years’ experience in sales & marketing in local retail environment, preferable in FMCGExperience in managing Ecommerce Enabler is an added advantageExperience in managing Ecommerce or Retail Environment is an added advantageKnowledge, Skills
Excellent communication and presentation skillsSelling and negotiation skillsAnalytical, meticulousSelf-Motivated individual, with strong desire to learn and growStrong determination to succeed – winners’ mentalityHigh determination and drive for resultsHigh level of enthusiasm and tenacityEducation :
University graduate of any disciplineMattel, Inc. is an equal opportunities employer and welcomes applications from diverse candidates.
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