Event Manager

Overview

This position is responsible for increasing brand visibility and expanding the customer base via the execution and management of field activities (webinars, open houses, tradeshows, etc.) based on the regional strategy developed with relevant stakeholders. The role includes content generation and localization, and creation of integrated marketing campaigns that support the overall business goals. This requires driving cross-functional collaboration across the organization, working with various functions within Marketing, Sales, and the product management group as well as external vendors to successfully manage and measure field marketing activities. This role reports to the Director of Marketing in the US.

Responsibilities

• Define a region-specific marketing plan that supports regional strategy and aligns with global marketing
• Assist regional teams in increasing brand awareness locally, and driving MQLs for the region
• Plan and execute marketing campaigns, including monthly newsletter localization
• Plan and host online and offline events / programs to create net-new sales opportunities and deepen existing customer relationships and installed base expansion opportunities
• Manage end-to-end event coordination with vendors, agencies and cross-functional teams, on time and on budget, including logistics, purchase orders, booth layout, event promotion, vendor management, set up and tear down, and post-event analysis and follow-up
• Work with global stakeholders to coordinate logistics and deliverables for tradeshows. Logistics can include : booking booth and meeting space, scheduling meetings and calendars, securing registration badges, booking hotels, etc.
• Manage warehousing, packing, and shipments of tradeshow inventory / materials to and from the warehouse; coordinate logistics of collecting and shipping product demos to / from the show
• Leverage Pardot / Salesforce pre- and post-event for follow-up and tracking (prior knowledge of both platforms a plus, but not required)
• Follow department’s processes and learn to use department’s tools as intended, including web localization services, project management platform, marketing automation, etc
• Manage company’s online presence with external platforms : seek editorial opportunities, update listings regularly, manage lead uploads and distribution
• Measure effectiveness of all campaigns, monitor and adjust on regular basis, set and track relevant KPI’s, budget, and ROI
• Develop deep understanding of markets / verticals, customers, and competitive landscape
• Communicate campaigns’ performance / results to your manager regularly

Requirements

Skills

Working Conditions

Physical Requirements

Safety and Compliance

All employees are expected to attend scheduled training and follow site EHS procedures and corporate standards. Supervisors will ensure risk assessments, training, PPE where required, and monitor compliance.

Diversity & Equity

Coherent Corp. is an equal opportunity / affirmative action employer. All qualified applicants will receive consideration without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

About Us

Coherent is a global leader in lasers, engineered materials and networking components. We are a vertically integrated manufacturing company that develops innovative products for diversified applications in the industrial, optical communications, military, life sciences, semiconductor equipment, and consumer markets. Coherent provides a comprehensive career development platform with challenging and rewarding opportunities. Join us!

Details

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