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Growth Marketing Senior Associate
Growth Marketing Senior AssociateIntellect • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
Growth Marketing Senior Associate

Growth Marketing Senior Associate

Intellect • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY
10 hari lalu
Jenis pekerjaan
  • Quick Apply
Penerangan pekerjaan

As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You’ll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect.

Reporting to the Product & Growth Marketing Lead, you’ll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth.

This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.

  • Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys.
  • Develop and optimise automated communication flows across email, push, and in-app channels.
  • Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools.
  • Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases.
  • Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation.
  • Collaborate with Customer Success to drive specific adoption goals.
  • Run A / B tests, derive insights, and propose new strategies to increase retention and product utilisation.

Requirements

  • 2–4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus).
  • Strong understanding of user journey design, segmentation, and behavioural triggers.
  • Comfortable with data — able to interpret dashboards and draw insights to drive iteration.
  • Experience running experiments (A / B testing, growth loops, or funnel optimisation).
  • A growth mindset : proactive in suggesting new lifecycle strategies, not just executing existing ones.
  • Ability to work cross-functionally and manage multiple stakeholders.
  • Have excellent written and verbal communication skills in English.
  • Data driven, results focused and always looking to improve things.
  • Benefits

    Why You’ll Love Working With Us :

  • Global company  – work in a diverse environment with people from nearly 20 countries
  • Generous leave policy  – time off to rest and recharge
  • Christmas week off  – company-wide break during Christmas, separate from annual leave
  • Birthday leave  – enjoy a day off on your birthday
  • Quarterly mental health days  – one day off every quarter to focus on your wellbeing
  • Flexible work arrangements  – work in a way that suits your lifestyle and goals
  • Work-life balance  – a culture that values personal time and long-term wellness
  • Medical coverage  – comprehensive insurance for peace of mind
  • Performance bonus  – high performance is recognised and rewarded
  • Development budget  - annual allowance to support your professional development
  • Mental health support  – premium coaching access to our mental health app and resources & dedicated budget for clinical and psychiatric care
  • Socials   and communities  – regular non-work events / activities to connect and have fun together
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    Marketing Associate • Kuala Lumpur, Federal Territory of Kuala Lumpur, MY

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