Marketing Specialist, ANZ & ASEAN

Overview

Avery Dennison Corporation (NYSE : AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions to optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, RFID inlays and tags, software applications that connect the physical and digital, and a range of products that enhance branded packaging and carry or display information for the customer experience. Serving industries worldwide, we employ approximately 35,000 employees in more than 50 countries. Our reported sales in 2024 were $8.8 billion. Learn more at

Role context : This maternity cover role aims to support the commercial organisation in implementing demand generation marketing programs aligned to the Graphics Solutions business strategy and budget metrics. Working closely with the Regional Marketing team, APAC, the role will define and execute the product portfolio and channel strategy for the ANZ & ASEAN markets. Avery Dennison Graphic Solutions is a dynamic, rapidly growing business, and a strong performer would be considered for ongoing employment to meet developing business needs.

Your responsibilities will include

• Execute the brand strategy and value proposition for Avery Dennison Graphic Solutions Division.
• Develop and execute comprehensive marketing campaigns, including coordinating cross-functional teams, managing budgets, setting campaign goals, analysing performance metrics, and making data-driven adjustments to optimise results.
• Ensure campaigns align with the right messaging and effectively engage the target audience to drive growth and achieve business objectives.
• Drive the communications & PR strategy including development of press releases, content development & industry thought leadership pieces to increase brand awareness.
• Develop and execute the marketing calendar in collaboration with commercial and product management teams.
• Plan, organise, and execute engaging customer events and participate in exhibitions to enhance brand visibility and strengthen customer relationships, including coordinating event logistics and collaborating with internal teams and external vendors.
• Develop sample programs and collateral to support sales with a consistent customer experience.
• Work with product management on new product releases and existing portfolios to maximise sales with strong messaging and customer-centric sales and marketing assets.
• Increase share of wallet at channel partners by delivering best-in-class channel marketing programs, incentives and promotions, and drive the MDF program in partnership with key account managers.
• Collaborate with the Digital Marketing Manager on online marketing execution, content creation including images and videos.
• Drive lead generation to empower the commercial team and build a strong opportunity pipeline.
• Define and execute non-product value-added services and customer loyalty programs to leverage brand differentiation and advocacy.
• Own ANZ budget responsibility and support ASEAN marketing budgets; manage a network of agencies and vendors to maximise spending and partner closely with leadership and product managers.

Qualifications

Additional Information

MORE FEATURES OF WORKING AT AVERY DENNISON

Join our growing Asia Pacific business and benefit from global leadership and scale to deliver exciting solutions in retail, logistics and food. Work cross-functionally to develop your skills and grow your career in this sustainable and innovative business.

EEO Statement : Avery Dennison is an equal employment opportunity provider. All information will be kept confidential according to EEO guidelines. We promote and encourage a diverse and inclusive workplace where everyone can be their best.

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