E-Commerce Platform Channel Operation Strategist (Malaysia, E-Commerce)

TikTok Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

Responsibilities

About the Role

As part of the Malaysia TikTok Shop Category & Merchant Strategy team, you will join the ShopTab User Operations function. This team focuses on driving user awareness, accelerating traffic growth, improving user conversion, and managing ShopTab resources effectively. You’ll play a key role in shaping user engagement and supporting the overall growth of TikTok Shop in Malaysia.

• Responsible for strategy operations and budget management of the Malaysia Marketplace Flash Sale channel, building a comprehensive data system, and leveraging the “user–product–scenario” model to achieve GMV and other key targets.
• Conduct strategic analysis and provide guidance on key initiatives, deliver actionable solutions for business execution, and support the rollout of major projects.
• Drive cross-team collaboration and establish sound operating mechanisms, working closely with business, campaign, product, and algorithm teams; flexibly adjust strategies in complex environments with real-time validation and continuous optimization.

Qualifications

Minimum Qualifications

Preferred Qualifications

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Sales and Business Development

Industries

Technology, Information and Internet

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