Social Media Specialist

As a Social Media Specialist, you’ll craft engaging content, execute strategies, and boost brand presence across platforms.

As a Social Media Specialist, you will develop and execute strategies across multiple platforms, creating high-quality, engaging content that aligns with our client brand. You'll collaborate closely with marketing and creative teams to ensure consistency and impact. Tracking performance metrics and analyzing engagement will be key in optimizing campaigns and driving brand growth.

Responsibilities

• Develop, implement, and manage social media strategies across platforms (e.g., Instagram, LinkedIn, Facebook, Twitter / X, TikTok, YouTube).
• Plan and produce high-quality, engaging, and brand-consistent content (images, videos, copy).
• Collaborate with content creators, designers, and marketing teams to ensure alignment with campaign goals.
• Monitor audience engagement, respond to comments / messages, and build brand loyalty through active community management.
• Track KPIs and analytics to measure performance; generate monthly reports and actionable insights.
• Stay updated with social media trends, platform updates, and emerging best practices.
• Support paid social advertising campaigns and coordinate with internal performance marketing team.
• Assist in influencer outreach, UGC campaigns, and brand collaborations.
• Ensure all social content adheres to brand voice, values, and compliance guidelines.

Requirements

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