Overview
Hytech Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
Position : Email Marketing Executive
Location : On-site in Kuala Lumpur, Malaysia
To develop and execute marketing campaigns and initiatives via emails and WhatsApp. This includes template development, testing, audience segmentation, and scheduling of messaging channels.
For this role, you will have the opportunity to collaborate closely with stakeholders across different departments and countries.
This role is on-site.
Responsibilities
- Develop, schedule and ensure flawless delivery of emails to all customer segments globally
- Maintain email calendar to ensure timely execution and deployment of emails
- Segment email lists and personalize content based on user behavior, preferences, and demographics
- A / B test subject lines, content, and CTAs to optimize engagement
- Support the team in optimizing client email journeys
- Stay up-to-date with industry trends and best practices to enhance email marketing effectiveness
- Support the team in planning and managing WhatsApp marketing as a channel
- Manage web pop-ups to maximise healthy lead acquisition
Qualities required
Highly organised, meticulous and detail-orientedAgile and highly adaptable to changeGood communication and interpersonal skillsPrior email marketing, SMS / WhatsApp marketing, or database management experience is preferredHTML knowledge and experience with email marketing platforms (e.g. Marketo, Braze, Mailchimp, Drip, etc.) is a plusCopywriting or copyediting skills is a plusMust be comfortable to speak and read conversational Mandarin for communication purposesFresh graduates with a willingness to learn, and relevant internship experience are welcome to applyBenefits and perks
Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum)Young, Passionate & Friendly Working Environment.Rewarding career development with regional exposure.Team building, creation, birthday party, free flow of snacks and drinks.Job details
Seniority level : ExecutiveEmployment type : Full-timeJob function : MarketingIndustries : Desktop Computing Software Products and IT System Custom Software DevelopmentNote : This job description reflects the content provided and has been reformatted for clarity while preserving the original information.
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