Executive / Senior Executive, Marketing

Job Overview

We are looking for a passionate and driven Marketing Executive / Senior Marketing Executive to support the planning and execution of marketing campaigns for Giant Malaysia. The candidate will play a key role in coordinating brand and promotional activities, managing campaign deliverables, liaising with internal teams and external partners, and ensuring consistent brand visibility across all customer touchpoints.

Key Responsibilities

• Assist in planning, executing, and monitoring marketing campaigns (online and offline) to drive traffic and sales.
• Support the development of thematic and tactical promotions, ensuring alignment with brand guidelines and business objectives.
• Coordinate with internal stakeholders (commercial, operations, design and suppliers) to ensure smoothness of the campaign.
• Manage store-level marketing materials including POSM, posters, bunting, and digital screens.
• Handle budget tracking, vendor quotations, and invoicing to ensure cost efficiency.
• Track and report campaign performance, including ROI, customer engagement, sales impact and provide regular updates to management.
• Support social media and digital marketing initiatives, including influencer engagement and content coordination.
• Assist in CSR and seasonal campaigns such as Chinese New Year, Hari Raya, Deepavali, and year-end clearance events.
• Assist in interpreting data, identify market trends, consumer behavior, and make data-driven recommendations on budget allocation to achieve maximum ROI.

Requirements

#J-18808-Ljbffr