Creative Strategy Lead

About TAHAN

Since 2016, TAHAN has been committed to making the outdoors accessible by creating reliable, fairly-priced gear to inspire more people to embrace adventure. Our team of explorers and makers reimagines outdoor living to ensure it's accessible, reliable, and joyful for everyone. We prioritize boldness, innovation, and continuous improvement in our designs, turning ideas into tangible products and experiences.

About The Role

We’re urgently looking for a Creative Strategy Lead who will take immediate ownership of driving creative advertising campaigns that deliver results. This is not just about making ads—it’s about engineering visual stories that convert, iterating quickly on real campaign data, and playing a key role in making TAHAN a leading outdoor brand in the region. If you’re ready to own your outcomes and move the needle fast, let’s talk!

What You’ll Do

• Quickly develop, test, and launch innovative ad concepts (static, video, carousel, reels, short-form) across Meta Ads (Facebook & Instagram), TikTok, YouTube, and other platforms.
• Plan creative campaigns aligned with seasonal events, international trends, and regional culture to maximize impact.
• Use consumer psychology and digital behavior insights to craft compelling messaging and visuals.
• Collaborate closely with media buyers to interpret campaign data, run A / B tests, and boost ROAS across all platforms.
• Lead content strategy and creative production for both Malaysian and international markets through research of global trends and competitor analysis.
• Write creative briefs, co-develop concepts, and stay hands-on with scripting, shooting, and editing content.
• Manage end-to-end production, coordinating internal and external teams to deliver high-quality, on-brand content on schedule.
• Leverage AI tools to enhance creativity, speed up workflows, and scale content efficiently.
• Track and analyze campaign performance meticulously.
• Build and execute a creative testing roadmap to accelerate learning and maximize output quality.
• Share actionable insights and creative wins with the wider team to enhance future campaigns.

What You Bring

Why Join Us?

Be part of a fast-growing brand with a passionate team and a meaningful mission.

Ready to Make an Impact?

If you’re excited by the challenge of turning creativity into measurable growth quickly and want to join a passionate team at TAHAN, please apply now. We are reviewing candidates and scheduling interviews immediately.

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