Brand & Product Marketing Executive

Overview

Objective of the Role :

The Brand Executive – Brand and Fresh Food is responsible for supporting the growth, visibility, and in-store performance of the 7CAFé and Fresh Food categories, as well as supporting the 7-Eleven brand identity across all touchpoints, ensuring consistency in tone, visuals, and messaging. The role requires a strong balance of strategic coordination and hands-on execution across campaigns, product launches, and daily marketing operations to ensure brand impact and commercial alignment. Responsibilities

Campaign Planning & Execution

Support the development and rollout of integrated 360° campaigns for 7CAFé and Fresh Food / Slurpee / Soft Serve, including product innovation, seasonal menus, new listings, as well as existing products such as coffee and RTE. Coordinate timelines, approvals, and creative asset development with agencies, internal designers, or digital teams. Ensure campaign materials are deployed effectively across multiple touchpoints, including POSM, in-store TV, app notifications, social media, and digital platforms.

Product Launch Support (New SKUs / LTOs / Upgrades)

Collaborate with the Brand Manager and Fresh Food team to plan go-to-market strategies for new product launches or revamps (e.g., soft serve, coffee, OCC). Manage development of POSM—from briefing to final printing, logistics, and allocation (e.g., shelf talkers, menu boards, wobblers). Track post-launch performance including units sold, ATV uplift, and digital ad-buy outcomes. Lead development of store execution toolkits and ensure accurate delivery of final artwork to targeted stores. Conduct store visits to verify branding compliance and gather operational feedback. Assist in maintaining brand consistency for 7CAFé areas by coordinating with Construction on murals and custom branding projects. Oversee creation and updates of marketing consumables including order cards, product labels / stickers, cups, and packaging. Ensure all materials meet brand guidelines, store segmentation specifications, and rollout timelines. Work closely with Operations, Supply Chain, and Construction to support timely delivery to both new and existing outlets. Maintain and regularly update a master tracker for consumables, store openings, and change logs. Liaise with digital agency / team to plan and align digital ads and content (e.g., static posts, videos, product reviews) with marketing campaigns. Brief KOLs and content creators, ensuring deliverables align with brand tone, messaging, and campaign goals. Monitor digital engagement and content performance to inform future campaign strategies. Act as marketing liaison for Fresh Food and 7CAFé supplier-led campaigns and partnerships (e.g., Joybean, King’s). Coordinate timelines, provide feedback to suppliers / designers, and ensure all supplier commitments (e.g., visibility, POSM) are fulfilled. Align closely with Category teams through weekly check-ins to track upcoming SKUs and campaign readiness.

Reporting & Budget Tracking

Track campaign performance metrics such as ATV, APSD, sell-through, and redemption rates. Manage PR / PO documentation and processing. Support the Brand Manager in preparing weekly sales communication updates and presentations for management reviews.

Requirements

Bachelor’s Degree in Marketing, Business Administration, or equivalent. 2–3 years of experience in brand marketing, preferably in F&B, FMCG, or retail environments. Strong project management and execution skills with attention to detail. Creative thinking with good visual and design sensibility. Strong interpersonal and communication skills to manage cross-functional stakeholders. Proficiency in Microsoft Office (Excel, PowerPoint, Word). About Us

7-Eleven Malaysia Holdings Berhad through its subsidiary 7-Eleven Malaysia Sdn Bhd is the owner and operator of 7-Eleven stores in Malaysia. Incorporated on 4 June 1984, 7-Eleven Malaysia has made its mark in the retailing scene and has been a prominent icon for over 30 years. 7-Eleven Malaysia is the single largest convenience store chain with more than 2,400 stores nationwide, serving over 900,000 customers daily. In line with our business expansion plans, we are always on the lookout for dynamic and vibrant talents who are keen to build their career with 7-Eleven Malaysia. Perks and Benefits

Medical Parking Handphone Benefits Petrol Card & Staff Discount

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