We are looking for a proactive and detail-oriented Marketing Executive to support our marketing efforts within the manufacturing sector. The ideal candidate will play a key role in promoting our products, enhancing brand awareness, and generating leads through both digital and traditional marketing channels. This role requires a good understanding of B2B marketing, industrial buyers, and technical product promotion.
Key Responsibilities :
- Develop and execute marketing campaigns to promote manufacturing products and solutions to industrial and commercial clients.
- Conduct market research to identify new business opportunities, industry trends, customer preferences, and competitor activities.
- Collaborate with product and sales teams to create effective product presentations, brochures, technical datasheets, and case studies.
- Coordinate trade shows, industry exhibitions, factory visits, and customer events.
- Manage and update company website and social media platforms with relevant content, product updates, and news.
- Develop targeted B2B email campaigns and monitor their performance.
- Prepare marketing reports and dashboards tracking ROI, lead generation, and campaign effectiveness.
- Support sales teams with marketing collateral, pricing sheets, and product literature.
- Assist in developing and maintaining the company's brand image across all communication materials.
Requirements :
Bachelor's degree in Marketing, Business, Industrial Engineering, or a related field.2+ years of marketing experience, preferably in the manufacturing or industrial sector.Familiarity with B2B marketing strategies and industrial buyer behavior.Strong communication and copywriting skills, especially for technical content.Proficiency with digital marketing tools (Google Analytics, CRM systems, email marketing platforms, etc.).Good understanding of product marketing and sales enablement.Ability to work independently and as part of a cross-functional team.Preferred Qualifications :
Experience working with ERP or CRM platforms (e.g., SAP, Salesforce).Knowledge of industrial or engineering products and services.Experience organizing trade shows and industry events.Basic design and layout skills using tools like Adobe Illustrator, InDesign, or Canva.Job Type : Full-time
Location : No. 18, Jalan Tago 10, Taman Perindustrian Tago, Sri Damansara, 52200 KL.
Salary : "Commensurate with experience"
Reporting To : Marketing Manager / Head