Senior Marketing Executive - Public Relations

Senior Marketing Executive - Public Relations

Add expected salary to your profile for insights

At LEGOLAND Malaysia Resort – Earn AWESOME Benefits, Build AWESOME Memories, and Make an AWESOME Difference. With our Theme Park, Water Park, Hotels, SEA LIFE CENTRE - the opportunities here at LEGOLAND are endless!

Overview

The Marketing Executive – Public Relations is responsible for developing and executing proactive public relations and media strategies that drive awareness, excitement, and positive brand perception for LEGOLAND Malaysia Resort. This includes managing relationships with media, influencers, and community partners; crafting compelling narratives; supporting brand campaigns; and ensuring all communications reflect the Resort’s positioning as the ultimate LEGO family destination in Asia.

Responsibilities

• Develop and execute PR strategies to promote LEGOLAND Malaysia Resort across traditional and digital platforms, driving media exposure and positive sentiment.
• Build, manage, and maintain relationships with key media, influencers, bloggers, and content creators in core and regional markets.
• Research, create, and pitch story ideas, press releases, advisories, and news angles to maximize coverage across print, broadcast, and online media.
• Coordinate and host media familiarization trips, influencer visits, and press events, including logistics, briefings, and post-event coverage.
• Act as spokesperson or liaison for the Resort in assigned areas; prepare key messages, Q&As, and talking points for senior spokespeople.
• Monitor media coverage, sentiment, and share of voice using analytics tools; prepare monthly PR performance reports with actionable insights.
• Collaborate with digital, social, and brand teams to ensure consistent storytelling across channels and campaigns.
• Support crisis communication readiness by maintaining a crisis response framework and coordinating with Merlin’s global PR and Legal teams as needed.
• Maintain an updated media and influencer database, PR calendar, and content library (photos, videos, and testimonials).
• Participate in marketing projects, events, and initiatives as assigned to support overall departmental goals.

Qualifications

About The Benefits

In return you will find a competitive salary and benefits package (including a medical, dental and insurance), and benefit from free annual pass, staff discounts, and free entry to all our Merlin attractions which also extend to family and friends. In addition, you can expect continued growth of joining an exciting, global organization.

Job Insights

Salary match Number of applicants Skills match

Your application will include the following questions :

About LEGOLAND Malaysia Resort

The LEGOLAND® Malaysia Resort brings together a LEGOLAND Park, Water Park and Hotel in one LEGO® themed location. It is a family holiday destination with more than 70 hands-on rides, slides, shows and attractions. It has seven themed areas of attractions for all ages such as The Beginning, LEGO® Technic, LEGO Kingdoms, Imagination, LEGO City, Land of Adventure and MINILAND. It’s an inspirational land where the children are the heroes. From LEGO experiment centres to rollercoasters, the park is a day-long voyage of discovery for all the family.

LEGOLAND Water Park which can be enjoyed seperately or in combination with the theme park has more than 20 slides and water based attractions and boasts 70 LEGO models. The LEGOLAND Malaysia Resort is designed for families with children aged 2-12.

LEGOLAND® Hotel Malaysia has 249 themed guest rooms, you and your family can choose from one of three popular LEGO lines – Pirate, Kingdom or Adventure themed. All rooms include two separate sleeping areas, with a king-size bed for grown-ups, and a separate area for up to three little ones, complete with a bunk bed, pull-out trundle bed and their very own TV!

Treat your family to the ultimate LEGO® experience at LEGOLAND® Malaysia Resort. From the moment you arrive at the spectacular dragon-guarded entrance, you'll be delighted by interactive LEGO® features, themed play areas, kid's entertainment and family restaurant with amazing LEGO® models everywhere. It is the first of its kind in Asia and will offer adventure, education and fun for action-packed day trips or short break destination.

Show more

Perks and benefits Medical Dental Sports (e.g. Gym) Parking Housing / Transport Allowance, Higher EPF contributi

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

Featured jobs

Senior Marketing Executive

Lotus Laboratory Services (M) Sdn Bhd

1d ago

Corporate Communications & Public Relations Manager

Caring Pharmacy Retail Management Sdn Bhd

Bukit Raja, Selangor, MY

1d ago

Sports Advisor Full Time (Decathlon City Square, Johor)

DECATHLON MALAYSIA SDN. BHD.

1d ago

What can I earn as a Public Relations Executive

#J-18808-Ljbffr