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Senior Executive, Copy
Malaysia AirlinesKuala Lumpur, Kuala Lumpur, Malaysia20 jam yang lalu
Penerangan pekerjaanBachelor's Degree in Marketing, Communications, Journalism, or any related field with 3 - 5 years of working experience in related fields. Experience creating compelling messages for different target demographics across multiple platforms (print, online, mobile, etc.). Crisis communication experience is a plus. Familiarity with various industries and ability to adapt writing style and tone accordingly. Proficiency in reading, speaking, and writing in Mandarin and / or Bahasa Malaysia is an advantage. Ability to be vocal and take ownership of campaigns. Proficient in word processing programs like MS Word or Google Docs, with experience in PowerPoint and Google Slides.
Reports To
Manager, Creative Head - Copywriting
Role Purpose
Accountable for ideating and providing copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design, and Internal Communication projects.
Key Accountability
- Write clear, compelling, and persuasive copy for different mediums such as ads, blog posts, newsletters, social media posts, and more.
- Conduct thorough research and interviews to gather relevant information and insights for impactful copy.
- Collaborate with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.
- Create outlines and guidelines to provide structure and direction for each copywriting project.
- Edit and proofread copy to ensure accuracy, consistency, and high editorial standards.
- Adhere to brand guidelines and maintain brand voice and tone across all written materials.
- Stay up to date with industry trends, best practices, and emerging technologies in copywriting and digital marketing.
Qualifications & Working Experience
Areas of Experience
Buat amaran kerja untuk carian ini
Senior Executive • Kuala Lumpur, Kuala Lumpur, Malaysia