Senior Executive, Copy

Reports To

Manager, Creative Head - Copywriting

Role Purpose

Accountable for ideating and providing copywriting for all Above-the-Line, Below-the-Line, Event, Interior Design, and Internal Communication projects.

Key Accountability

• Write clear, compelling, and persuasive copy for different mediums such as ads, blog posts, newsletters, social media posts, and more.
• Conduct thorough research and interviews to gather relevant information and insights for impactful copy.
• Collaborate with creative professionals, including designers and marketers, to develop and execute marketing projects and campaigns.
• Create outlines and guidelines to provide structure and direction for each copywriting project.
• Edit and proofread copy to ensure accuracy, consistency, and high editorial standards.
• Adhere to brand guidelines and maintain brand voice and tone across all written materials.
• Stay up to date with industry trends, best practices, and emerging technologies in copywriting and digital marketing.

Qualifications & Working Experience

Areas of Experience