Growth Marketing Senior Associate

As the Growth Marketing Senior Associate at Intellect, you will play a key role in driving post-sales growth, product adoption, and meaningful engagement among our end users across global markets. You’ll own end-to-end lifecycle communications across email, push notifications, and in-app messaging, ensuring employees and members have seamless, impactful experiences with Intellect.

Reporting to the Product & Growth Marketing Lead, you’ll collaborate closely with Product, Data, Customer Success, and Clinical teams to optimise user journeys, build personalised automations, and influence product-led growth.

This role is ideal for someone who is both analytical and creative, comfortable in experimentation, and eager to shape lifecycle strategy.

• Own CRM strategy and execution across onboarding, activation, engagement, retention, and re-engagement journeys.
• Develop and optimise automated communication flows across email, push, and in-app channels.
• Build personalised, user-centric messaging that helps users adopt coaching, therapy, and self-care tools.
• Partner with Product and Tech teams to enhance user flows and align CRM journeys with product features and releases.
• Work closely with Product and Tech teams to identify user segments, behavioural triggers, and insights to inform experimentation.
• Collaborate with Customer Success to drive specific adoption goals.
• Run A / B tests, derive insights, and propose new strategies to increase retention and product utilisation.
• 2–4 years of experience in CRM, lifecycle marketing, or growth roles (experience with MoEngage, Braze, Iterable, or similar platforms is a plus).
• Strong understanding of user journey design, segmentation, and behavioural triggers.
• Comfortable with data — able to interpret dashboards and draw insights to drive iteration.
• Experience running experiments (A / B testing, growth loops, or funnel optimisation).
• A growth mindset : proactive in suggesting new lifecycle strategies, not just executing existing ones.
• Ability to work cross-functionally and manage multiple stakeholders.
• Have excellent written and verbal communication skills in English.
• Data driven, results focused and always looking to improve things.

Why You’ll Love Working With Us :

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