Talent.com
Tawaran kerja ini tidak tersedia di negara anda.
Associate Campaign Marketing Manager

Associate Campaign Marketing Manager

TravelokaKuala Lumpur, Kuala Lumpur, Malaysia
10 jam yang lalu
Penerangan pekerjaan

What You’ll Do

Own the end-to-end strategy, planning, and orchestration of high impact marketing campaigns that drive GMV, NR, and customer engagement. You’ll turn market signals into clear plans, align cross-functional teams, and continuously optimize for business outcomes.

Campaign Strategy & Planning

  • Build data-driven, end-to-end campaign strategies aligned to business goals, demand trends, and seasonality.
  • Own the campaign calendar; prioritize themes, mechanics, and channels to deliver growth.
  • Spot and act on timely opportunities (e.g. trending destinations, seasonal spikes, partnerships).
  • Define objectives, success metrics, KPIs, target segments, and offer mechanics; set hypotheses and test plans.

Cross Functional Leadership & Execution

  • Lead collaboration with Pricing, Marketing, CRM, Creative, Product, and Partnerships team.
  • Translate strategy into briefs (audience, proposition, offer, messaging, channels, creatives, timelines, QA).
  • Manage the execution pipeline and dependencies; run regular reviews, unblock issues, and ensure on-time launches.

    • Performance, Measurement & Optimization

  • Establish dashboards with the Data team; monitor daily & weekly KPIs.
  • Run real time optimizations (eg. budget shifts, channel mix changes).
  • Lead post mortems with clear insights, incrementality read, and next action recommendations.

    • Team Collaboration & Enablement

  • Coach teammates on campaign plans (brief, testing strategy, ROI thinking).Improve ways of working : templates, playbooks, and governance to speed up planning and raise execution quality.

    • Requirements

  • 4-5 years in campaign strategy / planning or growth marketing (OTA / e-commerce preferred).
  • Proven track record running multi-channel campaigns at scale with measurable commercial impact.
  • Strong analytics : structure KPIs, read funnels, assess incrementality / ROI, trade-offs.Excellent stakeholder management and project leadership, calm under deadlines.
  • Bonus : experience with marketing / co-marketing campaigns.

    • If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

    #J-18808-Ljbffr

    Buat amaran kerja untuk carian ini

    Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia