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Associate Campaign Marketing Manager

Associate Campaign Marketing Manager

TravelokaKuala Lumpur, Kuala Lumpur, Malaysia
19 hours ago
Job description

What You’ll Do

Own the end-to-end strategy, planning, and orchestration of high impact marketing campaigns that drive GMV, NR, and customer engagement. You’ll turn market signals into clear plans, align cross-functional teams, and continuously optimize for business outcomes.

Campaign Strategy & Planning

  • Build data-driven, end-to-end campaign strategies aligned to business goals, demand trends, and seasonality.
  • Own the campaign calendar; prioritize themes, mechanics, and channels to deliver growth.
  • Spot and act on timely opportunities (e.g. trending destinations, seasonal spikes, partnerships).
  • Define objectives, success metrics, KPIs, target segments, and offer mechanics; set hypotheses and test plans.

Cross Functional Leadership & Execution

  • Lead collaboration with Pricing, Marketing, CRM, Creative, Product, and Partnerships team.
  • Translate strategy into briefs (audience, proposition, offer, messaging, channels, creatives, timelines, QA).
  • Manage the execution pipeline and dependencies; run regular reviews, unblock issues, and ensure on-time launches.

    • Performance, Measurement & Optimization

  • Establish dashboards with the Data team; monitor daily & weekly KPIs.
  • Run real time optimizations (eg. budget shifts, channel mix changes).
  • Lead post mortems with clear insights, incrementality read, and next action recommendations.

    • Team Collaboration & Enablement

  • Coach teammates on campaign plans (brief, testing strategy, ROI thinking).Improve ways of working : templates, playbooks, and governance to speed up planning and raise execution quality.

    • Requirements

  • 4-5 years in campaign strategy / planning or growth marketing (OTA / e-commerce preferred).
  • Proven track record running multi-channel campaigns at scale with measurable commercial impact.
  • Strong analytics : structure KPIs, read funnels, assess incrementality / ROI, trade-offs.Excellent stakeholder management and project leadership, calm under deadlines.
  • Bonus : experience with marketing / co-marketing campaigns.

    • If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

    #J-18808-Ljbffr

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    Marketing Manager • Kuala Lumpur, Kuala Lumpur, Malaysia

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