Senior Executive - Marketing & Communication (Business Campaigns & Analytics)

Senior Executive - Marketing & Communication (Business Campaigns & Analytics) page is loaded## Senior Executive - Marketing & Communication (Business Campaigns & Analytics)locations : HLT-Hong Leong Towertime type : Full timeposted on : Posted 30+ Days Agotime left to apply : End Date : November 30, 2025 (25 days left to apply)job requisition id : JR

• If you are looking to excel and make a difference, take a closer look at us…
• Act as the key analytics partner to business to understand and evaluate business problems by conducting discussion sessions with product managers and gather data and requirements, and define a solution
• Perform in depth investigation via hypothesis creation, deep dive analysis to prove or disprove hypotheses and uncover new insights and solutions that are meaningful and actionable to guide decision making and develop business strategy.
• When applicable, collaborate closely with Data Scientists from the Data Science Lab by providing business insight, context and direction during the AI / ML model development stage.
• Translate AI / ML findings into business language and build a storyboard to present findings, recommendations and action plan.
• Validate analysis and / or AI / ML model findings by piloting journeys, either in batch or in real time to a selected test group of customers.
• Review and evaluate campaign requests and performance to provide structure to campaigns in order to reduce ad hoc demand and improve resource and time management.
• Support the real time continuous marketing effort by uncovering new business opportunities for cross sell, upsell and attrition via continuous analysis and monitoring of customer behavior over time.
• Act as the key business partner to product managers and provide guidance and advice to stakeholders across the bank (touchpoints and products) to develop engaging and relevant content for campaign creation to drive optimal response.
• Develop, maintain and improve on campaign trackers to aid in campaign performance reviews as well as analytic marts to improve speed of analysis.
• Constantly look out for ways to enhance the data available by combining primary and secondary source data as much as possible to enrich analysis capability.
• Create a collaborative work environment within the team to share data, scripts, results and findings of campaigns, etc to drive process efficiency and maximize value.
• Clearly express ideas, methodology, results and recommendations orally, in writing and through insightful reports and graphic illustrations to peers and management.
• About Hong Leong Bank
• We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.
• We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.
• Realise your full potential at Hong Leong Bank by applying now.
• Hong Leong Bank (“HLB”) stands proudly as a leading financial services institution based in Malaysia, providing a wide range of comprehensive and innovative financial solutions across the region. These services are delivered through both digital and traditional means, via online and mobile banking, as well as our digital branch concept to provide customers with an efficient and seamless experience aided by technology.As the service and financial landscape changes rapidly with the ever-increasing use of technology, staying attuned to customers needs and desires becomes even more critical to HLB’s operations. To stay ahead of these dynamic changes, the Bank has adopted the approach of reimagining banking by embedding digital considerations and customer centricity in every aspect of our operations, from products and services as well as customer care and engagement.HLB’s ethos of being Digital-At-The-Core powered by customers-at-the-forefront will continue to lead us to innovate offerings in line with our aspiration of being a highly digital and innovative financial services organization.

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