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Senior Executive, Loyalty & Growth Marketing
Zuspresso (M) Sdn BhdSubang Jaya, Selangor, Malaysia2 hari lalu
Penerangan pekerjaanDevelop and maintain dashboards to track retention and CRM performance metrics. Update regular reports on campaign results, user behaviour, and growth metrics. Identify opportunities for automation and process improvements to scale marketing efforts efficiently. Act as a liaison between cross-functional teams to ensure smooth execution of CRM / Growth activities. Create and manage project timelines, deliverables, and status updates to ensure deadlines are met. Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies. Hands‑on experience with CRM software (e.g., Appier, Emarsys, CleverTap, ActionIQ). Experience with analytic tools such as Google Analytics. Strong analytical skills with the ability to interpret complex data sets and make data‑driven decisions. High proficiency in Microsoft Excel. API knowledge is a plus. Understanding of conversion attributions & app events. Able to work in a fast‑paced and dynamic work environment. Ability to make hyper data‑driven decisions. Ability to learn and apply new knowledge quickly and effectively. Critical thinking and creativity. Ability to have structural thinking and documentation skills. A necessity, not a luxury. What is your expected monthly basic salary? Which of the following types of qualifications do you have? Which of the following Microsoft Office products are you experienced with?
Senior Executive, Loyalty & Growth Marketing
Primary roles
- Design and implement CRM-driven loyalty campaigns, including app push notifications, email marketing (EDM), and rewards programs, using marketing tools tailored to regional market preferences.
- Execute day-to-day operations on dedicated CDP (customer data platform) platforms, including segmentation, customer journeys, journey testing, and troubleshooting.
- Utilize CDP capabilities to personalize customer experiences across different channels. Implement targeting strategies to deliver the right message to the right audience at the right time.
- Generate reports and dashboards to track key metrics related to CDP performance, campaign effectiveness, and customer engagement. Provide insights to optimize marketing strategies.
- Assist on promotional offer configuration and deployment.
Secondary roles
Qualification
A diploma or a bachelor’s degree in marketing, marketing communications, data science, business or related field.
Experience :
2‑3 years of experience in marketing operations, CRM / CLV / CLTV, or growth-related roles.
Skills & Knowledge :
Behavioral Traits – State the type of personality required to fit the job
Application Process
Your application will include the following questions :
Kuala Lumpur City Centre, Kuala Lumpur, MY
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Buat amaran kerja untuk carian ini
Marketing Senior Executive • Subang Jaya, Selangor, Malaysia
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